also on your mention of no AC, one thing ive noticed is through the years, M&M broadcasters has tried resurrecting the star format that was originally on 92.9 then they tried on 101.3 then 104.9 but its flopped the past two times.
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Alternative Format in Waco, Temple, Killeen area?
- Thread starter 254dan
- Start date
94.5 (KWBT) actually is Urban AC right now as “Magic”.
yes a month or so back they flipped the station to Magic 94.5 after moving the beat to 107.3, funny because this is the second time theyve brought magic to the waco airwaves
One I might add is Spanish CHR Latino 99.1 and 93.5 (KLTO) which is licensed to Moody but really targets Killeen-Temple and is combined with a translator in Waco.
yeah the transmitter is actually off of highway 36 in flat, tx
I wouldn't dispute the 35% number, but it also might be a little misleading. iHeart has the only two stations that really fully cover Waco and Killeen-Temple in totality, which is one of the reasons it isn't a combined market. WACO and KWTX-FM are technically in the Waco market, but for practical considerations local in Killeen-Temple as well... many of their advertisers are in that area, they do remotes and giveaways there all the time, etc. iHeart has run the two markets together out of Waco for a long time. Some of the other iHeart stations have a presence there too in addition to their two "local" stations. A decent chunk of that 65% out of market listening is actually to Waco stations in addition to Austin.
Killeen-Temple has also lost a few stations over the years too to Austin such as 93.3, 104.3, and 107.7.
yeah it sucks
I used to enjoy catching 103.9 the X (KHLR and later KXCS) when I went down to that area. They rimshotted Bryan/College Station. They were a rockin’ alternative station that played a good variety. They covered that area fairly well but didn’t make it into Waco.
Of course since then they moved the tower and dropped coverage. 103.9 is a little too positive and encouraging now to consider a switch back to rock.
KBRQ and KLFX are nice, but they’re pretty much the same station as have the same feed. Townsquare does the same thing with all their classic rockers and CHR’s in East Texas and the Ark-La-Tex.
An interesting note: KTYL has officially shifted to mainstream CHR. I thought they were adult CHR, but they have the same playlist as the other Townsquare CHR’s in the region. Maybe that happened two years ago when 95.3/102.3 signed off.
I’d love to see Temple/Killeen/Waco get an alternative rocker. I’m not holding my breath.
Of course since then they moved the tower and dropped coverage. 103.9 is a little too positive and encouraging now to consider a switch back to rock.
KBRQ and KLFX are nice, but they’re pretty much the same station as have the same feed. Townsquare does the same thing with all their classic rockers and CHR’s in East Texas and the Ark-La-Tex.
An interesting note: KTYL has officially shifted to mainstream CHR. I thought they were adult CHR, but they have the same playlist as the other Townsquare CHR’s in the region. Maybe that happened two years ago when 95.3/102.3 signed off.
I’d love to see Temple/Killeen/Waco get an alternative rocker. I’m not holding my breath.
I remember kxcs it was such a good station! But yeah I hated it when they moved the tower away from temple
103.9 used to be licensed to Cameron and was a C2 and had some fringe coverage in the Waco area. I remember hearing it occasionally during those alternative days (late 90s?).
To get an idea of what the coverage looked like back then, click on this link...
D
Deleted member 108832
Guest
KTYL is not a CHR, mainstream or otherwise. It is programmed as a Hot AC.
Last I recall they were Hot AC. I tuned in back and forth between them and KRUF a couple months ago and heard the same songs in succession. I looked on the websites of KTYL, KRUF and KAFX. They all had the exact same playlist. I couldn’t pull up KPWW’s playlist, but I suspect it’s the same. I recall those other stations still being CHR. Whatever they are, they are the same format.
IIRC Most of the DFW stations from the hill make it to exit 322 on 35. go down that hill and they are gone.
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Deleted member 108832
Guest
Says more about the state of today's Contemporary Hit Radio as a format than anything. Each station you mentioned is indeed nearly identical to the other in their presentation, but can you really call it "contemporary hits" when certain selections on the playlist are over 30 years old? In each instance, there is no alternative to The Fox or Mix, which is the looming reason why they remain pretty broad.
Reynolds basically does the same with The Blaze here. It steers clear of Kiss's R&B lane, but everything else under the "Urban" umbrella is fair game. It's all the area has in hopes of targeting predominantly young Black and Hispanic listeners here. 96.3 in Lufkin-Nacogdoches leans the same way.
BTW, I believe this is the 3rd iteration of "Magic" in Waco.
Yes you are correct
I guess KTYL still reports as Hot AC. I thought it was quite odd they have the same playlist (feed) as the CHR’s in the region.
As far as alternative around Waco and Temple/Killeen, maybe KUTX could acquire another station or some translators to cover the area. I know they simulcast on KXBT 88.1, which rimshots Bryan/College Station. They could get AAA with that anyway.
It’d also be nice if KXT could expand coverage with translators like Indie 102.3 (non-commercial now) does in Colorado. They could add coverage to places like Waco/Temple/Killeen. I think they should at least replace redundant KERA translators in Tyler and Wichita Falls with KXT, anyway. Those towns have two other outlets for NPR.
The translators I want to see something done with are KYKX’s translators. Their 103.7 translator broadcasts from the KYKX tower so there’s nowhere their signal is stronger than KYKX. They also come in strong in Tyler so the weak 106.1 is also pointless.
They need to flip to alternative since they block KVIL. KVIL now drops out before Lindale due to interference from the 103.7 translator.
I saw the original intention was to broadcast a KYKX HD subchannel. KYKX still isn’t broadcasting in HD. Alpha also has 99.9 in Longview that rebroadcasts KTAA 90.7, a C1 located 10 miles from town. That’s also pointless.
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Deleted member 108832
Guest
As you know, I am just a couple of miles to your south and I've mentioned it a time or three that KVIL is the worst DFW signal here at the ranch. K279CI is the reason for it. Interestingly enough, my reception of K291CH in Tyler is noticeably worse than reception of KYKX coming all the way from East Mountain. The reason for this is that the CP for K291CH has not been built out as of yet. I don't ever listen to KYKX on the translator, but I'd reckon you'd have a rough time giving it a listen in Lindale.
As long as Alpha owns it, KYKX never will. Access 1 was going to take both 100kW stations (KOOI and KYKX) HD, applied for the translators, built them out, and then sold everything to Alpha in 2015. The only thing that Alpha has done with the cluster is adding La Invasora to their newly owned signal on the Longview side of the market. Even it, technically, is not part of the cluster. KTLH reports as a Shreveport-Bossier facility, so as to keep Alpha within the cap. Also the reason 107.9 is licensed to Hallsville and not Longview. If there was money to be made launching an alternative here, partner, I'd lobby 'til I was red in the face to just do it ourselves. There's just very little audience here for what the alternative format has become, and 96.1 has already picked up the likes of 3 Doors Down, Nirvana, RHCP, Pearl Jam, etc. It would be an extremely uphill battle to start from scratch again the well established rock outlet in ETX.
K260CE is leased to the Bott. Sure it's redundant, but it's also on the Bott's dime. I believe they still lease another one up at Lake Bob Sandlin, too. It, however, is with someone other than Alpha.
99.9 actually wasn’t on the air when I was there. I was hearing KMOO instead.
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