Sounds like the switched formats, I don't hear Radio Disney 
Sad day, When did it flip?
Sad day, When did it flip?
Sounds like the switched formats, I don't hear Radio Disney
Sad day, When did it flip?
It's simulating with 1450 in Grass Valley
Well KOBO AM 1450 Yuba City
It serves Grass Valley also
Nobody here thought Sacramento could support 3 country stations either.
The sale to Punjabi Media Group went through sometime around the end of August, so they probably just got the program distribution together. 1450 in Yuba City was purchased by the same group, so that likely flipped as well. I find it interesting that both KIID and KEBR (the Family Radio station on 1210) were sold to groups who generally program to immigrants from India. Is there really that great of a market in Sacramento? 1550 in the Bay Area is doing OK, but that's the Bay Area. I have no inside knowledge whatsoever, but it just seems to me that both groups decided to move into Sacramento at about the same time and neither one was counting on the competition.
It'll be interesting to see what happens.
Dave B.
From what I've observed, the Indian/Middle Eastern populations seemed to have grown over the past 15 years or so. Intel has a large campus in Folsom and recruits many employees directly from India. I've seen it locally with the number of Indian markets popping up here and there.
I also have heard of a significant Sikh population in the Yuba City/MV area, believe it or not.
With that said, it is no surprise that a local AM station would begin featuring Punjabi programming to serve this growing population.