B
bilco
Guest
Stations that run formats based on personal likes and dislikes of the owners, without serious consideration of market needs, rapidly go broke. Many smaller AM stations try to find a niche they can fill like all business news, radio shoppers, Religion or whatever. If the market wants it, it may succeed if a few hundred other things come together. Nothing wrong with these formats, if there is a market for them. If there is no listener base, then the commercials are ineffective, the sales suffer and the station goes belly up like so many have done in recent years. Most people who own radio stations are not stupid but are wise enough to realize this, or have deep enough pockets to sustain the Hobby they are making of their commercial station.