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AM Band - 50kW - HD only (MA3) stations?

I think they only have to demonstrate that the signal can be received beyond the U.S. and the minimum power must still be at least 50 kW. Someone please correct me if I'm wrong but I think the program targeting rule only really applied to the VOA.
No, the program targeting rule applies to every US shortwave broadcaster, and any advertised product is supposed to be available in the target area.
 
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