.... It is hard to imagine WTMJ being anything less than full service, news talk...
I agree. WISN is giving them a battle in the ratings ratings, but I'm pretty sure WTMJ the top billing station in the market by a wide margin. This new cluster could turn out to be quite a force in the market. Although WTMJ is news-talk, they have the Brewers, Bucks, Packers and an established evening sports talk franchise when those teams aren't playing. The cross-pollenating has already begun. A couple of WTMJ sports guys were guests on WAUK programs while I was listening.
400-watt David has just swallowed Goliath, so it'll be interesting to see how this plays out.