Savage said:
With all due respect: HD Radio is self-porking. It doesn't need help from Arbitron.
I'm not a guy who spends his days in studios staring at an Adobe Audition screen or standing out at muddy transmitter sites (with absolutely no disrespect intended to the folks who do either, day in and day out.) I own and operate my stations, am out in the community, selling advertising, speaking to civic groups, working with community leaders and socializing with the media people - agencies, politicians, radio and TV people. The point is, I get out and talk to civilians as well as broadcasters.
The number of people I've encountered in TEN years outside of the radio industry who were aware of HD Radio: precisely one. He was a guy I struck up a conversation with in a bar while I was waiting to meet by GF three years ago. He was aware of HD, listening to a comedy channel on a local HD-2, and he was underwhelmed both by the programming and the coverage.
So big Nasty Mean Arbitron is the latest cause for HD's long-predicted and inevitable marketplace failure? What's next, "bad clams?" "I lost it in the lights?" "Corporate greed?"
How about: bad engineering?? Let's give this a rest, already. It didn't work. Let's move on.
Let me try a different tack.
IBOC, like any new technology, has it's fair share of kinks that need to be ironed out. My main reservation to IBOC was the method of modulation used to generate the signal. Of the 5 original analog AM stereo schemes, 4 were analog QAM and one was independent sideband. All systems sounded good in optimal conditions. All systems had to predistort their audio to make their signals compatible with the envelope detectors common to virtually all AM receivers. Got that so far? The QAMs blended the audio below 1 khz into mono to comply. CQUAM had this cute little cosine detector with the ability to restore stereo separation below 1 khz that actually worked -- again only in optimal conditions. The single sideband system blended the audio above 7.5 khz into mono to enable that to work with envelope detectors. Now, modern FM receivers blend what audio frequencies to mono for noise reduction; the highs or the lows? Why?
Grab a Sony SRF A100, turn it on and place it in AM stereo mode. Find a station with co-channel and/or skywave interference and listen through headphones. Flip the mode switch from "A" (QAM) to "B". Which sounds more robust and steady. Why? It doesn't matter if the station is stereo or mono, the detectors behave the same way. The Sony SRF A100 used a QAM detector for both the 4 QAM signals AND the single sideband signals also! The linear (L+R) and quadrature (L-R) signals were added in a matrix to produce stereo audio for the 4 QAM systems. Those same two detector outputs are audio and the entire audio is band shifted +45 degrees for one output and the other output audio is band shifted -45 degrees. There is your 90 degree difference which is then matrixed into discrete L and R audio. Understand? The Harris system was perfect because it was the only one providing a linear signal with no out of channel emissions. Unfortunately it suffered the same limitations as the other 3 QAMs.
Bottom line for analog AM stereo? It was basically a $12,000 gimmick (a new 5kw transmitter cost $35,000 back then for comparison), plus coin for audio processing, monitor, transmitter/antenna work... It was a beautiful thing but it flat out failed in practical MW working conditions. Why? Because the guy who didn't have the time to slog through the swamp was the same type of guy inveigled into purchasing the white elephant in the first place. Why? Because he figured he KNEW IT ALL. Ever met someone like that?
When I heard the IBOC people testing with knowledge and understanding, I jumped in because they are doing things that are PRACTICAL for actual working conditions, therefore I know that this puppy will fly.
I am trying to troubleshoot IBOC problems hoping that somehow my ideas may help get this baby off the ground. I have no horse in this race and I am not a shill for Ibiquity, CC, CBS or anyone else. My ideas are meant in a constructive manner and I really do not know if any of them are even worth the pixels they are printed with.
I have no negative thing to say about Arbitron or any other entity. Please don't sandcastle my statements. We are all learning about this technology and we all bump and stumble. Hopefully my words could provide Arbitron some sort of enlightenment, if any is in fact needed at all. I ain't got the answers!
At least I'm attempting to add something more than "bad clams" or "corporate greed".
One thing you are guaranteed is that I will NEVER accuse Ibiquity or any other IBOC participants of "bad engineering"! These people are class A, top shelf engineers!
The fact that in TEN years of radio you've only heard ONE non-radio person even know HD radio exists proves that the only real problem with IBOC is "radio people" who have never bothered to see how things are going "in the swamp". Nope. Engaging in rectal discourse seems to be their forte!
See if you can come up with at least ONE original thought re: IBOC.
Thanks!
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