Big D and Bubba were on previously in Amarillo, and KMML never did better than a
4.5 or 5 share in morning drive while they were on. In the beginning they were very localized, but that was in the very beginning when they only had a few markets. Even then, they didn't do that well. They are notorious for repeating the 5am hour again at 8am, and from what I am hearing, they are doing it again in Amarillo. Big D and Bubba do ok in very small markets with no competition. ANything bigger than that, they stink. They excuse that is going around is that the new guys from Cumulus were looking for something to "fill the gap" for a "couple of years" while they look for something more "permanent."