Amp Radio Advertising Campaign

[KarsonWithaK]

I imagine they might roll out a night jock before mornings but that's just a guess.

K~

 

[4UH8SIMBKAGN]

Their website is really a weblog using Wordpress. I would consider it an up-and-coming alternative to standard HTML website design. Let's not forget the music videos and associated artist content added to their site.

They are using social networking sites such as Twitter and Facebook. They have obviously been reading Jerry Del Colliano's columns. He has written many times that stations must get more in touch with listeners. I see this as THE station that may follow through with his suggestions.

You obviously weren't paying attention to KLSX when it was talk. The every host had their own myspace and facebook account. They shot bits such as FHF behind the mic and Danny Bonaduce Smoke/Boxing breaks that they hosted on Youtube and 971fmtalk.com. The online stream was the second most listened to for CBS Radio, right behind WFAN (about 26 million streaming minutes a week.) They had vdeo webcasts from the studio regularly, including the final Friday from 6a to 5p, which you can still see at Stickam.

If they kept the amazing web team that the old format had, then yeah, they might make great use of their web tools. But they should at least get the /wordpress out of their URL.

Los Angeles Twitter Capitol of the United Stetes http://www.nbclosangeles.com/around...ally-People-in-LA-Use-Twitter-Like-A-Lot.html

 

[Grk_ScorpioInTheMIA]

Why would AMP even have a chance against an established station? KIIS has Ryan Seacreast in the morning too. I don't even see AMP as a contender at this point.

I guess that no company should ever introduce a new product as no one would ever buy it. Based on your assumption, the public is so stuck on what they've been using, they'd never switch.

AMP is new, it's hip, it's professional/major market sounding, it's playing the hits of Southern California, it's attaching some new technology to itself and they had a year already to test parts of it out... Don't underestimate the company or who is programming it. Ryan Seacrest is not the end all of morning men (?) and can be dethroned. KIIS is as vulnerable as any radio station. AMP may not topple KIIS but it's going to do damage. Once you are on top, you've only got one way go. AMP does have a better chance of competing against KIIS than any other new competitor in nearly a 1/4 of a century. If they do this station right, so far so good, it's going to be one hell of a battle in Los Angeles radio.

CBS's never intended to go head to head with KIIS-FM.
They are only going this route so they can save money, and unload the huge hefty contracts they were paying out. If music formats were their passion and focus, this move would have been done a long time ago. They could care less about beating KIIS. Its all about the $$$$$$$$$.

 

[Grk_ScorpioInTheMIA]

Don't underestimate the company or who is programming it. Ryan Seacrest is not the end all of morning men (?) and can be dethroned. KIIS is as vulnerable as any radio station. AMP may not topple KIIS but it's going to do damage.

That reminds me of Scott Shannon's "Worst to First Z100" in NYC in the 80s. Took 'em less than three months.

Two completely different eras. Personality radio with live DJ's is an endangered species. Jukeboxes with little operating costs will never topple an established station like KIIS-FM. Slim chance if any that Amp will have live jocks. If there are voices on Amp, most likely they will be VT'd. The chances of Amp toppling and overtaking KIIS-FM in the ratings will happen when hell finally freezes over, which will be never.

 

[CHRles]

Jukeboxes with little operating costs will never topple an established station like KIIS-FM. Slim chance if any that Amp will have live jocks.

It doesnt sound like you're very familiar with CBS Radio's Top 40 stations. The station will definitely have some top notch personalities brought in soon.

 

[4UH8SIMBKAGN]

Why would AMP even have a chance against an established station? KIIS has Ryan Seacreast in the morning too. I don't even see AMP as a contender at this point.

I guess that no company should ever introduce a new product as no one would ever buy it. Based on your assumption, the public is so stuck on what they've been using, they'd never switch.

AMP is new, it's hip, it's professional/major market sounding, it's playing the hits of Southern California, it's attaching some new technology to itself and they had a year already to test parts of it out... Don't underestimate the company or who is programming it. Ryan Seacrest is not the end all of morning men (?) and can be dethroned. KIIS is as vulnerable as any radio station. AMP may not topple KIIS but it's going to do damage. Once you are on top, you've only got one way go. AMP does have a better chance of competing against KIIS than any other new competitor in nearly a 1/4 of a century. If they do this station right, so far so good, it's going to be one hell of a battle in Los Angeles radio.

CBS's never intended to go head to head with KIIS-FM.
They are only going this route so they can save money, and unload the huge hefty contracts they were paying out. If music formats were their passion and focus, this move would have been done a long time ago. They could care less about beating KIIS. Its all about the $$$$$$$$$.

CHR is back in vogue since the PPM. CBS certainly has intended to go up against KIIS. Please explain why they keep mentioning KIIS on AMP? CBS is not just going CHR in Los Angeles, they're evolving their Movin' station in San Francisco closer to CHR (already listed as so by Mediabase) and New York City, among other markets, is also rumored to be going CHR. This isn't just about KLSX.

KIIS can certainly be beat at their own game. They are not infallible. KIIS is no great CHR and the demo each are after will shift with the wind as soon as something new, hip and fresh comes along like AMP. Outside of Ryan Seacrest, KIIS's talent doesn't get much exposure. What does a mid-40's night guy or the aging (poor replica of) Ed McMahon on the morning show, Ellen K, have in common with an 18-year old? If AMP hires the right younger talent, they could do quite well and even beat KIIS.

It's all about the dollars no matter what company or radio station it is in the United States. That is, unless you're a "Mama Carlson" radio station operating as a tax loss in a larger corporate world...

 

[Grk_ScorpioInTheMIA]

Nothing wrong here with competition. Now that KIIS-FM finally has a competitor, CC will have to make adjustments.