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AMP Radio Is Coming to New York

D

disney fanatic

Here is a brilliant idea. KLSX in Los Angeles flipped from "Free-FM" to Top 40's "AMP Radio" in Los Angeles competing with KIIS which is a heritage station in LA for many years.

If there is hope for 92.3 if the ratings is still down and Opie & Anthony leaves in March, maybe K-Rock will flip to AMP Radio to go after Z-100. 92.3 has been with the rock station for many years and two years on "Free-FM". Let's hope if AMP Radio will be coming to New York on 92.3 to compete with the most successful Z-100, they will have two Top 40 stations in New York City, just like they are harkening back to the 80's where Z-100 was competing with WPLJ when it was "Power 95".

Let the format flipping begin!!!!

Here is a sample from the Format Change Archive where KLSX flipped from "Free-FM/FM Talk" to Top 40 known as "AMP Radio". I hope New York City needs it!

http://www.formatchange.com/fm-talk-971-klsx-los-angeles-becomes-chr-ampradio/
 
Why is everyone convinced that Fresh is going to flip? There are also some people that believe that Fresh is gonna die and CBS is going to move K-Rock to 102.7 and bring back WNEW. Fresh is up in the ratings, it would be pointless to kill Fresh, K-rock has changed and their ratings tanked. This is not the K-Rock that I knew of back in the early 2000's.
 
On the "reflections" of another board, there is a point that was made that makes TOTAL sense out of this. I am basing this on the person that runs the board....these are not my thoughts.

The person says that it would make sense for guys to WANT Fresh to flip since Fresh 102.7 is purely targeted towards women and guys would NEVER tune in to that station. However, the ratings on that station are actually decent, better than when the station was Mix 102.7. And while K-Rock has targeted those young male demographics for the longest time, the fact of the matter is that the rock stations that once worked out in NYC no longer does. That is why K-Rock is having problems. That is why 'RXP is having problems. While Q-104 doesn't have problems yet, the fact of the matter is that the station is classic rock and the crowd is older based and will eventually age out, therefore it would make sense for CBS to go different in terms of marketing.

Once again, these are NOT my words here but upon hearing the thoughts, it makes total sense for K-Rock to do this flip.

And I will say it again, when an AMP does arrive here and become a CHR, there is NO WAY they can beat a Z-100 unless they do something a bit different. To that it would be some of the "edgy" dance that Pulse plays....but not to the point that the station is a "Pulse 92". Yet you still play the Taylor Swift, Jonas Brothers, Akon, Britney Spears, Lady Gaga, Kardinal Offishall, etc. that IS CHR today.
 
Tony Santiago said:
On the "reflections" of another board, there is a point that was made that makes TOTAL sense out of this. I am basing this on the person that runs the board....these are not my thoughts.

The person says that it would make sense for guys to WANT Fresh to flip since Fresh 102.7 is purely targeted towards women and guys would NEVER tune in to that station. However, the ratings on that station are actually decent, better than when the station was Mix 102.7. And while K-Rock has targeted those young male demographics for the longest time, the fact of the matter is that the rock stations that once worked out in NYC no longer does. That is why K-Rock is having problems. That is why 'RXP is having problems. While Q-104 doesn't have problems yet, the fact of the matter is that the station is classic rock and the crowd is older based and will eventually age out, therefore it would make sense for CBS to go different in terms of marketing.

Once again, these are NOT my words here but upon hearing the thoughts, it makes total sense for K-Rock to do this flip.

And I will say it again, when an AMP does arrive here and become a CHR, there is NO WAY they can beat a Z-100 unless they do something a bit different. To that it would be some of the "edgy" dance that Pulse plays....but not to the point that the station is a "Pulse 92". Yet you still play the Taylor Swift, Jonas Brothers, Akon, Britney Spears, Lady Gaga, Kardinal Offishall, etc. that IS CHR today.
Click to expand...

Tony,
Whatever CBS will do will be different from Z. They know this. I have a unique perspective on this because I mix for KTU and I'm also a part-timer on CBS KKHH and Mix 5 nights a week for them. It's gonna be interesting.
 
I think AMP will come. CBS wanted something to go after Lite and they have that with Fresh, now they want to go after Z. Plus they would bring 92.3 up in ratings for sure. When is the last time 92.3 had a great rating?
 
Ken said:
I think AMP will come. CBS wanted something to go after Lite and they have that with Fresh, now they want to go after Z. Plus they would bring 92.3 up in ratings for sure. When is the last time 92.3 had a great rating?
Click to expand...
probably the last time Howard Stern was on krock
 
Tony Santiago said:
On the "reflections" of another board, there is a point that was made that makes TOTAL sense out of this. I am basing this on the person that runs the board....these are not my thoughts.

The person says that it would make sense for guys to WANT Fresh to flip since Fresh 102.7 is purely targeted towards women and guys would NEVER tune in to that station. However, the ratings on that station are actually decent, better than when the station was Mix 102.7. And while K-Rock has targeted those young male demographics for the longest time, the fact of the matter is that the rock stations that once worked out in NYC no longer does. That is why K-Rock is having problems. That is why 'RXP is having problems. While Q-104 doesn't have problems yet, the fact of the matter is that the station is classic rock and the crowd is older based and will eventually age out, therefore it would make sense for CBS to go different in terms of marketing.

Once again, these are NOT my words here but upon hearing the thoughts, it makes total sense for K-Rock to do this flip.

And I will say it again, when an AMP does arrive here and become a CHR, there is NO WAY they can beat a Z-100 unless they do something a bit different. To that it would be some of the "edgy" dance that Pulse plays....but not to the point that the station is a "Pulse 92". Yet you still play the Taylor Swift, Jonas Brothers, Akon, Britney Spears, Lady Gaga, Kardinal Offishall, etc. that IS CHR today.
Click to expand...

Thanks for the comment on this whole "AMP" thing coming to New York on 92.3, I was listening to this week's "Board Reflections" where Allan was talking about this whole "Fresh" thing going to flip, but it's not happening, "Fresh" did okay in the ratings, but look what happened with "Fresh" in Chicago at 105.9, it did very bad in the ratings. That is why this whole experiment between New York and Chicago had the same format, the same moniker and different frequencies, all rolled into one big name, say it with me...

FRESH!!!!
 
djriddler said:
Tony,
Whatever CBS will do will be different from Z. They know this. I have a unique perspective on this because I mix for KTU and I'm also a part-timer on CBS KKHH and Mix 5 nights a week for them. It's gonna be interesting.
Click to expand...

I'm sure it's gonna be. :) Just making sure they know this because Z is THAT powerful of a station to go up against. :)
 
Tony don't you think if AMP Radio comes to NYC and has a dance lean it is going to kill off Pulse 87?....I would think you would be agaist AMP or any station that could hurt Pulse after all the time an effort you put into getting it on the air (which I admire even though I am not a dance music fan).....However, I do agree that 92.3 needs to drop the Rock and go CHR and this is coming from a person who never likes to see Rock stations leaving the airwaves....92.3 has just been a mess for way too long and it needs to go in a new direction with a different demo target......K-Rock gone will also give WRXP a second chance even though their ratings are just horrible.....Like Allan said in his Board Reflections WRXP will need to focus where they want to go and advertise the hell out of the station....This is the only chance they have to survive.....If not then NYC Rock fans will only have WAXQ and the fringe suburban stations (WBAB, WDHA, WXPK etc.)
 
GSP163 said:
Tony don't you think if AMP Radio comes to NYC and has a dance lean it is going to kill off Pulse 87?....I would think you would be agaist AMP or any station that could hurt Pulse after all the time an effort you put into getting it on the air (which I admire even though I am not a dance music fan).....However, I do agree that 92.3 needs to drop the Rock and go CHR and this is coming from a person who never likes to see Rock stations leaving the airwaves....92.3 has just been a mess for way too long and it needs to go in a new direction with a different demo target......K-Rock gone will also give WRXP a second chance even though their ratings are just horrible.....Like Allan said in his Board Reflections WRXP will need to focus where they want to go and advertise the hell out of the station....This is the only chance they have to survive.....If not then NYC Rock fans will only have WAXQ and the fringe suburban stations (WBAB, WDHA, WXPK etc.)
Click to expand...

I really don't think "AMP Radio" would kill off Pulse 87. In a backhanded way, if an AMP plays some dance music that is on Pulse's list, it may actually HELP! :)

The one thing about the Pulse 87 audience is that they mainly want current based rhythmic (dance) music being played on there and very little outside of that. Pulse fans don't necessarily want to hear Taylor Swift, All American Rejects, The Veronicas, Flo Rida (unless it's a remix), Kelly Clarkson, etc. And Z-100 is certainly not playing Flanders, Nicola Fasano, Kim Leoni, and unless I'm mistaken while they do play Lady Gaga, it's the standard version...not a remix.

Basically if Amp does add a few (keyword: a few) current based dance tracks that Z isn't playing (nor 'KTU) but Pulse IS doing, that could get the younger demos into dance music and figure, hey Amp is doing this....what could Pulse be doing since Pulse does go deeper into dance and would have material that the Pulse audience wants, but not necessarily work on an "Amp".

Z-100 could never really do that because they have to "protect" 'KTU's base unless a dance track is SO big, such as when David Guetta/Chris Willis had "Love Is Gone" on rotation, that it could not be ignored. Yet Z-100 has been such a strong station all these years with no DIRECT competition that in order to compete, something different has to happen. And as long as Z doesn't touch current based dance all that much, that is where an Amp could get in. But at the same time still keep to a CHR identity but add a few dance tracks. To that, it won't knock Pulse out because the audience for Amp would still want the CHR that Z-100 does. You're just giving them a little more :)
 
No CHR in it's right mind is going to add dance when there's no indication that people want it;
I always thought that Z would add a Guetta or a Cascada just to vary the sound of the station; none of these records had anything resembling a national mandate in terms of sales ,fan following, and nothing has changed since then;
the most downloaded charts never have dance in the upper reaches; MTV still ignores it,as do CHR stations from coast to coast;
tv commercials and film soundtracks avoid it,and it's non existent on the Grammies or any other national broadcasts;
even the gay dance clubs have stepped away from it ,in favor of diva pop(britney.PCD,Gaga,etc)and reggeaton,hip pop,etc.
...so I doubt that a CBS CHR would start playing dance tracks based on ..what?
...the desires of the hardcore genre fans may be heard, but they aren't reflected in any tangible realities,and it will be a business decision, not a fan based decision
 
lalumia said:
No CHR in it's right mind is going to add dance when there's no indication that people want it;
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A dance formatted station in Houston (Party 93.3) just flipped formats because it was an abysmal #21 in the PPM ratings. Face it, the Zeitgeist just isn't right in these times for dance music!
 
MarcR said:
lalumia said:
No CHR in it's right mind is going to add dance when there's no indication that people want it;
Click to expand...

A dance formatted station in Houston (Party 93.3) just flipped formats because it was an abysmal #21 in the PPM ratings. Face it, the Zeitgeist just isn't right in these times for dance music!
Click to expand...

Actually, KPTY/Houston was more Hip-Hop friendly but did play some Dance cuts.
 
I have never seen so much stupid speculation in my life than what I see here. CBS radio is not stupid. They know that NYC is not the same as Houston or LA. Every market gets adjusted as needed.

And don't be so sure that CBS will do amp in NYC. This market has too many stations that basically fringe Z-100 already. I'm sure Tony is sitting there with his tongue hangin out ready for another station to play more "dance" than Pulse. Good luck my friend - but don't hold your breath.

Actually, don't be surprised if the idots at Citadel take WPLJ back to some form of Top 40 for the 3rd time. That is the station under performing outside of the morning show. And I'm sure Scott Shannon is just ready to act 40 years younger than he really is. Don't put it past 95.5 to flip first in the next 5 days!
 
Billdavisnyc said:
I have never seen so much stupid speculation in my life than what I see here. CBS radio is not stupid. They know that NYC is not the same as Houston or LA. Every market gets adjusted as needed.

And don't be so sure that CBS will do amp in NYC. This market has too many stations that basically fringe Z-100 already. I'm sure Tony is sitting there with his tongue hangin out ready for another station to play more "dance" than Pulse. Good luck my friend - but don't hold your breath.

Actually, don't be surprised if the idots at Citadel take WPLJ back to some form of Top 40 for the 3rd time. That is the station under performing outside of the morning show. And I'm sure Scott Shannon is just ready to act 40 years younger than he really is. Don't put it past 95.5 to flip first in the next 5 days!
Click to expand...

Sheesh!!! Find any post in here where I said that I want this station to play more dance than Pulse. You can't, because I never said that. If anything, it would be LESS than Pulse but definitely more than Z-100; similar to Z103.5 in Toronto. My mouth is totally "closed" in that sense. :-X

But let's go back to some previous posts. A CBS CHR would play some...repeat SOME...dance tracks because if they were going to go Amp, they would HAVE to sound different than Z-100. And no CBS isn't stupid to match up playlist by playlist to what Z-100 is doing. That would be backwards. And since we are talking Houston in here, KPTY is more rhythmic in nature than current dance; yes they do play some dance cuts, but more of Flo Rida, Akon, Chris Brown, Young Jeezy, etc. Los Angeles? It's a rhythmic market but more urban in nature than dance music oriented. There have been dance stations in the past over there (Mars, Groove Radio) but basically KPWR (Power 106) and KDAY (93.5 The Beat) dominate in that influence.

'PLJ flipping? Could Citadel afford to??? :-\
 
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