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Amy B @ KSCS

yay, clips of old movies strung together to make sentences in the midday...wow!
 
My god you are some of the most bitter and cynical people I've seen on these boards...and that's saying something!

A lot of Dallas listeners love Amy B and Citadel obviously recognized that fact. And the woman is syndicated across the country...she must posses something that resembles talent and determination. Maybe she's a nice person, too? But that's a concept some of you can't comprehend :)
 
I've always thought she sounded like a trucker minus the CB...but that's just my opinion!
 
That's funny, but sad. Amy B is old news and her show had poor ratings on the Wolf prior to leaving...people were tired of her "Overplayed..Country hick" thing. Forney may not be big city yet...but it is not a hick town anymore. I enjoy the Wolf; however Lisa Taylor belongs on KVIL...her flat delivery with no passion...not Country sounding like Lori Leigh on the Twister.

I think KSCS is in the beginning stages of retooling or relaunching...Amy B is the first piece even though I think she is a bad one
 
Just calling it the way it is "liljohnny". A top ten market station should never be voice tracked or have syndicated programming at anytime. Amy B's rating went down faster than an alpine skier doing the 1000 meter shalom,when she was at the wolf. Her 'schtick"like Russ Martins is so yesterday, Reagan is still Presdient.
 
You guys kill me with this crap about a top 20 market having a show that is syndicated. howard stern was carried here local and he was # 1 at just about every station and every market he was in , you also have Kidd kradick doing the same. maybe it is just a good program. I personally thought her show yesterday was great radio.
 
No matter how you slice it,its still a shame. If you liked her show yesterday, please do not try to be a program director.
 
Um, about Amy... I have some musings

1. Secret? Was this EVER a secret? Good night. I know people that know NOTHING about radio asking me about Amy back in town. Idiots.

2. Large markets can swing AMD syndication, but come on. Major markets? Morning radio is different. It works in some places - Joyner, Harvey. But Kidd? Tell me why he is doing it? Oh yeah, KA-CHING. He was great local because you knew he could bust. Then when he did, his show is a liquidated has-been version of itself. That's sad, cuz he had something there.

3. Syndication during the day is mailing it in. That's it. We can't hire an afternoon or lunchtime person to keep people listening, so we will take a hit on costs, but lower overhead (and expectations) and possibly do our station a solid. Pity. I expect more from KSCS.

4. Although she doesn't quite sound like the VO work on the classic song, Convoy, Amy may wanna check her medicine cabinet for some of those fancy estrogen pills. IJS ;D
 
Is there any room for the possibility that placing a "syndicated show" on your air is because it is the best product or person available to fill a need?

Do you really think if a qualified candidate where available they would not have the wherewithall to hire them? Perhaps, many just perhaps, the best candidate for the opening IS Amy B.
 
I find it interesting that if someone works really hard, is nice, is well-liked by the people with whom they work, has years in a market and is syndicated across the country, that somehow they are incapable of sucking. I grant you every positive thing about Amy B that you wish say about her - but those are not qualities that require one to like her on-air performance.
 
Steve Eberhart said:
Is there any room for the possibility that placing a "syndicated show" on your air is because it is the best product or person available to fill a need?

Do you really think if a qualified candidate where available they would not have the wherewithall to hire them? Perhaps, many just perhaps, the best candidate for the opening IS Amy B.
Click to expand...
So Steve, do YOU think it's good radio (from a programming standpoint) to do a break and NOT mention the call letters of the station you're on? Because I've heard at least a couple of breaks where I hear Amy, but I don't have any idea what station she's on...

A recipe for ratings disaster...Especially considering that the station I work for is still seeing diary mentions for a chick we fired years ago...

So if Amy is the best candidate for the opening at KSCS, why aren't they hiring her? Oh, that's right they're NOT hiring her, they'll 'clearing' her show. And there's a HUGE difference, no?

If I hire someone, I have control over their shift, their content, their vacation days, etc etc...

KSCS has NONE of that. And if they're clearing her show, they've effectively ceded music programming to some dude at ABC networks, right? they're going to be playing stuff that's popular nationally, not necessarily stuff that's popular in DFW...

And between the Wolf, the Ranch, the Range and all the other fringe country stations, do you really want to be exposing your soft underbelly like that? It's like asking for a positioning beat down. And considering how badly KSCS is gettingbeaten by the Wolf 25-54, I'd be doing all kinds of stuff to NOT give competitors an excuse to ridicule my station and point out it's shortcomings...

And yet KSCS has just done that. If I was any of the other country stations, I'd start putting callers on teh air. And point out that they can mention where they're from- they don't have to be screened out of all local mentions so that some station in BFE doesn't feel left out...

And the last thing Steve-
Yes, if there was a qualified candidate, you'd think a station like KSCS would have the wherewithal to hire them. And yet they decided to go with generic-speak satellite delivered content- What does that say about the dearth of qualified candidates? Do you really think that a major market couldn't find ANYONE else to do that show LOCALLY?
 
that is the point. they did find a qualified candidate and that is who you are hearing.

is it somewhat a gamble? sure. if it works and the ratings go up, what say you? if they go down, then it did not work...but I for one, admire them for trying it. AND, i've listened...and I don't know what your point about "generic" is...she has more content than ANY other station in midday.
 
Having never been to Dallas, but being fairly familiar with "Today's Best Country" aka "Country Coast to Coast"...

Running a satellite format in one daypart but local the rest of the time puts you in a box as far as positioning. If I'm KSCS, I'm going to take a lot of my playlist from ABC so that I can sound the same in all dayparts.

One real pain is jingles. I'm guessing KSCS has its own package; so does ABC. They aren't the same, and that could confuse listeners.

Amy B. may be the best person for the job...but the KSCS staff will have to work really hard to make it believeable.
 
Steve Eberhart said:
that is the point. they did find a qualified candidate and that is who you are hearing.

is it somewhat a gamble? sure. if it works and the ratings go up, what say you? if they go down, then it did not work...but I for one, admire them for trying it. AND, i've listened...and I don't know what your point about "generic" is...she has more content than ANY other station in midday.
Click to expand...
Amy B content or KSCS content? Because if you're paying attention, you'll hear that they are NOT the same.

Back in the day did you ever mention, oh I don't know, your little buddy Ron? Did he do the same? Sure Dorsey can plug Amy, can she do the same?

I haven't listened a lot, but in what little I've caught of her, I'm hearing 'content' all right. What I'm not hearing is her doing any positioning of KSCS. Her mentioning the call letters in her content, etc. etc..

That's the downside of sat-delivered content. It's stripped of much of what people supposedly want, "live and local".

When the acetylene tanks start exploding skyward, what do you think Amy will be talking about? When the tanker truck blows up and shuts down a highway, what do you think Amy will be talking about?
When the Amber alert goes off and we're all looking for that lost kid, what will Amy be talking about?

Her trailer? Her one good eye? the latest gossip from Nashville?

I don't have a problem with a station airing satellite content. I just have a real hard time taking them seriously as a factor in the #5 market in the country. It's basically admitting that you don't have the talent in house, or the wherewithal to go out and get it (or pay what it takes to get it) to be a serious contender.

And if I was KSCS, trailing KPLX by something like 2 full shares, I'm not sure I'd be making moves that can (and WILL) be construed as half-assing a major daypart.

And all that doesn't even touch on 2 major items. My homeboy who dissects the book for fun tells me that she was trending down. Not just month to month, but book to book. Down. Significantly. Like across the board, no longer near as popular as she was down...Again, if it was an isolated month, fine. If it's significant audience erosion, why do you pick up someone who was failing at your main competitor?
#2- KPLX's audience a year ago was much younger (target wise) than what they're currently going for (it's obvious from their music mix- they've gotten older and more conservative/safer (country music wise), some of that can be written off to lack of product from Nashville)..KSCS's audience is MUCH MUCH older. KPLX shows up decently 25-54. Last I checked, KSCS was lucky to make the top 15 25-54. So while maybe she draws in some of that 25-54. Is it at the cost of the 35 or 45+, who aren't going to get her 'schtick' so much???

I see a real possibility that Amy boosts the 25-54 numbers. And devestates the overall 12+ numbers...can you say shooting yourself in the foot? Or in your one good eye?
 
Woah... slow down there just a bit, Little1.

Remember when Howard Stern's syndicated show first came to KEGL, in the early 90's? It worked very well, since KEGL did local news / traffic reports during the breaks. Who's to say KSCS isn't planning something similar with Amy B.?

Also, most radio people don't care about the 12+ numbers. If KSCS is targeting 25 - 54, and Amy B. brings in that audience, KSCS probably won't give a dang if they slip in 12+.

R
 
Sorry Steve,I admire you greatly,BUT Little one won this round His points were spot on. Citadel is just being cheap,no matter how you slice and dice. Morning shows are pretty much syndicated fodder crap,but wh ysurrender the rest of your day t osyndication ina top 5 market? Its not to me admired,but looked down upon as a white flag slowly unfurling that they dont have a clue as to what to do. Poor Ted Stecker,is looking down in disgust.
 
And there we come full circle sports fans. What is this move really about? Dallas appeal and serving the city or ratings hoard and cash? Yeah, I think it's time for Christmas and KSCS are not looking at the sales racks.

Bass is right, KSCS does NOT care if they slip 12+. And why should they if know the outcry they are squelching is going to be fed by someone that will fill their ears with fluff and yet, not have a thing to do with Dallas. Oh sure, she will make the prototypical sounders, "Hey, it's Amy B and BE HAPPY BIG D." But when she is relaxing on her couch in another sunny state, those bumpers only carry so much weight.

If they were that concerned about a Dallas fit, they would find a Dallas fit (or better yet, not have let the Dallas fit go in the first place). Alas, it's about money... no connection with Dallas is a gamble, but regretfully their demo seems to be that gullible to believe KSCS cares. Ratings will escalate, pocketbooks will get fatter and Big D will lose another TRUE DFW station. :mad:
 
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