Analyzing Arbitron Ratings

[GeorgeKramer]

Besides the folks on this board, why can't we get someone in the local media to break things down like this for the Buffalo market?

Anyone out in Rochester do such a thorough and in-depth analysis like this, done in NYC?

http://www.examiner.com/ny-in-new-york/march-ppm-s

 

[JustPastBuffalo]

GK, your post indicates that you're either new to the board or just yankin' the regulars' chains. If anything, posters here have taken analyzing the 12+ ratings for Buffalo and Rochester to an extreme. Wait until the Spring trends and/or book are released. The posts here will make the Examiner's analysis pale by comparison. The Winter trends for Buffalo appear to have been embargoed; had they not, there would be an abundance of analysis and opinions.

 

[heydaybegone]

An extreme? Understatement.
I still contend they don't mean much for reality...sales gimmick only. (and a thorn in a good programmers backside )
One step further... I know a present Diary holder in Maine (yeah Facebook) that says they have taken to free doughnuts instead of the $1.00 (or more) incentive. ??? (Do I smell a MAJOR promotional gimmick in the works here. Goes like this: Bring in your recently received "listening reponse" form...and we'll double your FREE donut order...courtesy of WXXX. Or the creative/sales department can tie it in somehow!

HDBG

disclaimer: there is no actual proof that this person holds the Diary...however it was mentioned by name...you decide.

 

[intheeno]

Clowntime Is Over, Elvis Costello

 

[umtrr-author]

I read the blog post cited by the OP...

Maybe I'm a bit sensitive to this but I don't think taking a table full of data and converting it into narrative sentences meets my definition of "analysis".

I see maybe one sentence of "why," namely:

Hispanic WSKQ also moved up nicely, perhaps indicating that Arbitron has found a way to measure the minority audience a little more fairly

as opposed to a whole lot of sentences describing "what."