You didn't seem to comprehend his point.
WEEI is doing better on FM reaching more people than they did on AM.
Whether or not they "beat" 98.5 is not the point. They immediately picked up more bodies and more people with their move to FM.
Are you trying to describe the "cume"? You might consider TSL as a potential factor also. January'11 Book shows WEEI-AM in 8th place with a 4.0 and cume of 505,500. WBZ FM was 13th with a 3.2 and a cume of 509,000. November '10 had WEEI AM at a 4.2 and a cume of 550,700 and WBZ FM at 4.1 with a cume of 807,700. December'10 had WEEI AM at 4.0 and 523,400 cume with WBZ FM showing 3.8 with a 734,200 cume.
WBZ FM had hundreds of thousands more casual listeners than WEEI AM but 850 took the prize because their audience were all P1s. Beating the other guy is the point in radio. The number 2 guy doesn't get the girl.
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