See below - leaked
FOR IMMEDIATE RELEASE: [EMBARGOED until Noon EDT, December 13, 2007]
Contact: John Crenshaw, Director of Programming
614.487.2517 (office) /
[EDIT]
MODERN ROCK STATION, RADIO 106.7, DEBUTS IN CENTRAL OHIO
New station added to Clear Channel Radio Columbus group
COLUMBUS – Modern rock has a new radio home in Columbus. Following a nearly two-week launch of television-theme song programming, Radio 106.7 has made its debut in central Ohio.
Clear Channel Radio Columbus today announced the newest station in the local radio group’s lineup will be Radio 106.7, a modern rock station promising a deep music playlist with minimal involvement of on-air talent and limited commercial advertising. The format was selected after research and focus groups with more than 800 central Ohio radio consumers, which suggested that the Columbus radio market was under-serving a key demographic of 25 to 44 year old listeners of rock music.
“It was time for Columbus modern rock fans to have their own station,” said John Crenshaw, director of programming. “Radio 106.7 will play new and established rock artists, in the longest music sweeps available in Columbus radio today, and we will even include music by some of Columbus’s best-known or soon-to-be-discovered local bands.” He says the playlist will include groups like U2, Pearl Jam, Red Hot Chili Peppers, the Killers, Nirvana, Nickelback and the Dave Matthews Band in a sort of “pop-rock-alternative” combination.
The station currently is operating without on-air talent or commercials. Although the station will have personalities after the first of the year, plans are to significantly limit the amount of time personalities spend talking, with no liners and few on-air contests.
“We’re taking this station to our listeners on the Web as well,” said Crenshaw. “Using technology to reach our audience will be key to Radio 106.7’s success, and we expect to use our Web site as a critical connection to our listeners for the introduction of new bands, concert Webcasts and other social networking opportunities.” The station also is streaming at
www.Radio1067.com.
In addition, Radio 106.7 will air a reduced number of commercials, with no more than eight minutes of commercial time each hour, and with several hours each day with less than six minutes of advertising each hour. Crenshaw says Radio 106.7 will have the fewest commercial minutes per hour of any station in the Columbus market. Traffic reports will air in morning and afternoon drive.
WMRN-FM 106.7 formerly had been broadcasting to the Marion, Ohio market at the 106.9 frequency, but was moved to the Columbus radio market in early November following approval by the Federal Communications Commission (FCC). The station will provide radio service to the City of Dublin and greater Columbus, with FCC-estimated primary service coverage to more than one million central Ohioans.
WMRN-FM is the seventh station in the Clear Channel Radio Columbus cluster, joining 92.3/WCOL, 93.3/WLZT, 97.9/WNCI, 105.7/WBWR, 610/WTVN and 1230/WYTS. (WMRN-FM’s call letters will change pending FCC approval.)
# # #
About Clear Channel Communications
Clear Channel Communications, Inc. (NYSE:CCU) is a global media and entertainment company specializing in “gone from home” entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company’s businesses include radio, television and outdoor displays. More information is available at
www.clearchannel.com.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the US with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola’s iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company’s operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE: CCU), a leading global media and entertainment company. More information can be found at
www.clearchannel.com.
[EDIT-privacy concerns]