This is a surprise. KIXI/KWJZ are sold as a combo and do pretty well on the sales side. The billing is down 25%, but the entire market is off 25%. There are Smooth Jazz stations that have adapted to the PPM and are growing in many markets. San Diego is the first that comes to mind. Maybe this is the precursor to a format change but to what? Oldies, The Brew, AMP? While all may get better ratings than KWJZ I don't think they would create much more revenue. Isn't that really the game? Sandusky made the same mistake with KLSY which had declining ratings but made very good money. When they flipped it to Modern AC they killed it, then they flipped it to MOVIN and really killed the ratings and revenue. Hopefully they have learned that lesson. Bonneville did the same thing with 710 KIRO, killing a brand and revenue. KWJZ is an established brand with loyal listener and advertiser support. I, for one, hope lessons learned in the past from Bonneville and at Sandusky will have KWJZ improve its product rather than flip to the 'The Rock' or 'Amp.'
Has anyone considered that maybe these moves were made to improve the product, not blow it up? Just a thought.