Another example of the Project kicking X in their secret place

[Merlin Berlin]

So being the typical middle aged male, I took my 20 something girlfriend to the Project Revolution concert yesterday. So besides the weather being hotter than Lindsey Lohan's [EDIT], the concert was pretty amazing. I still say Linkin Park is one of the better live bands to come around in a long time, but that would be a topic for another day. Something that one couldn't help but notice was the obvious lack of 99X's presence anywhere at Lakewood. The Project was out in full force with minions handing out all kinds of stuff. They had a booth on both sides and their van/truck outside the main entrance. They did the typical and expected broadcast from inside and backstage. Now I get it that the Project was the sponsoring station so they had to be there, but what kept 99X from sending some people down there for what was one of the bigger rock shows to roll thru town this summer? All the bands that performed on the mainstage have been played on 99X. Obviously some more than others. And please don't give the "it's not their target demo" crap. That was one of the most diverse crowds I've ever seen at a full fledged rock concert.
Any rational thoughts (or smarta$$ opinions)?


[EDIT-offensive content]

 

[AMCM]

linkin park sucks. go see a real band. 961 can have them cause i don't want to hear them on x.

 

[deadman]

Merlin has a good point - 99x's James Knight was interviewing bands via telephone. They should have had promotions down there.

 

[uglyredhonda]

The combination of 99x's absence at the venue and that members of Linkin Park (Mike and Chester) spent hours hanging out at 99x's studio yesterday (including the on-air thingy) makes me wonder if Clear Channel locked them out. (If I'm not mistaken, Hi-Fi Buys Amphitheatre is owned by Live Nation.)

It's bordering on conspiracy theory, but if Clear Channel / Live Nation told 99x not to show up, there's nothing 99x could do to get around it. (Except hang out off-site, which always looks incredibly pathetic.) And, if that were the case, it would readily explain why Mike and Chester were open to spending hours at 99x's studios. If you can't promote yourselves to a radio station while sitting around backstage, the best you can do is go to them.

 

[RTibbs]

So do you think more people who went to the concert were more impressed to hear the band live on the air for a couple of hours or get some lame giveaway from Project 196?

 

[wooder]

As a matter of educating the purveyors of little/no radio knowledge who frequent this board (yet still insist on pontificating as if they did), if Clear Channel/Project is the sponsoring station, no other station can generally set up shop on the premises. They can hand out t-shirts or do whatever they want off the grounds (meaning not even in the parking lot) but they cannot promote on the property. Guerilla marketing is a tricky business. Some think it works, others think it's a waste of resources and money and, like the post above stated, you look pathetic. Some shows are neutral where all stations are given a piece of real estate to promote. What obviously happened with the LP show is that, since Project got the Presented By honors along with On Premises consideration, the record company gave 99X an in-studio.

 

[SalesWeasel]

The combination of 99x's absence at the venue and that members of Linkin Park (Mike and Chester) spent hours hanging out at 99x's studio yesterday (including the on-air thingy) makes me wonder if Clear Channel locked them out. (If I'm not mistaken, Hi-Fi Buys Amphitheatre is owned by Live Nation.)

It's bordering on conspiracy theory, but if Clear Channel / Live Nation told 99x not to show up, there's nothing 99x could do to get around it. (Except hang out off-site, which always looks incredibly pathetic.) And, if that were the case, it would readily explain why Mike and Chester were open to spending hours at 99x's studios. If you can't promote yourselves to a radio station while sitting around backstage, the best you can do is go to them.

Live Nation and Clear Channel have nothing to do with each other. And even when they did, it has always been the venue's choice as to who could show up and who couldn't. Sometimes, it's a band management or label decision.

And it's perception, isn't it? The potential to reach hundreds of thousands of listeners and talking about a show, plus having band members on your airwaves...has always been more beneficial than putting your logo in front of a drunken, apathetic festival crowd.

 

[RTibbs]

This clearly was a Project concert. Do rival station's show up at each other's xmas shows?

 

[scroll lock]

I was at the show last night, I saw the 99x tents right when I walked in . I spoke to a nice gentlemen in a 99x shirt named Louis. I'm a fan of Dekker's talent so I was hoping to meet him but I didn't get a chance to. I walked over to the other side of the venue where the project was broadcasting from before My Chemical Romance.... eh... wasn't impressed. I'll give it to them, they had a ton of people over there but didn't seem near as friendly as the X guys..As far as Clear Channel owning the venue I don't know enough about the business yet for all of that to make sense but as far as going to this show goes, 99x WAS there and I was impressed by their hospitality

 

[radioriot7]

Amazing how perception is reality. Fact - the show was neutral and both stations were broadcasting live and were there on site. Depending on who you listen to and what side you entered the venue is how you may have perceived the show and radio station presence. 99X did have the band live on the air from their studios, and I think Project got an interview backstage later in the night.

Either way it's all who you listen to and what you "see" & "hear".

Project people have been flooding this board lately with positive spin towards them - not sure why? Does this board have anything to do with reality?

 

[WhyReason]

HiFi Buys (Lakewood) is owned by the Live Nation (who own almost all venues now- expect your ticket fees to go up!), which is an entity of Clear Channel (who own Project). While Project definitely spinned it as 'their' show (smart marketing, actually), it totally was not. This was a "neutral" show.

As they (all venues I've seen them at, actually) usually do at a show where both stations are present, they gave 961 one side (Pryor Street) and X the other (Lakewood). Project had their own interview stage, but 99x was sponsoring the Revolution side stage. So no, Project didn't have tents on both sides of the venue. If you'll notice, the actual amphitheater was completely "neutral"- no logo from either station.

LP did a "station take over" with 99x in the afternoon (with Mike and Chester). Project had "Batting Practice" at HiFi's (with the drummer and dj guy). Project had an LP Meet and Greet with some listeners, 99X gave two listeners the chance to interview the guys, plus be an 'LP roadie for a day' to hang out backstage and go in the press-pit. I think Project had Guitar Hero set up and 99x gave away 2 or 3 Guitar Hero 3 games.

So in actuality- they at least equaled out. Too bad you missed out on X's hospitality- everytime I went by they were giving something different away.

Also, maybe take a marketing or pr class at your local community college sometime. It really opens your eyes to the way things really are!

 

[radio666]

HiFi Buys (Lakewood) is owned by the Live Nation (who own almost all venues now- expect your ticket fees to go up!), which is an entity of Clear Channel (who own Project). While Project definitely spinned it as 'their' show (smart marketing, actually), it totally was not. This was a "neutral" show.

As they (all venues I've seen them at, actually) usually do at a show where both stations are present, they gave 961 one side (Pryor Street) and X the other (Lakewood). Project had their own interview stage, but 99x was sponsoring the Revolution side stage. So no, Project didn't have tents on both sides of the venue. If you'll notice, the actual amphitheater was completely "neutral"- no logo from either station.

1st.
Hifi Buys (Lakewood) is actually owned by The City of Atlanta Parks and Recreation Department!

And 2nd.
While I was walking into Projekt Revolution I saw Project 9-6-1 banners entering the venue. In my opinion Project was definetly more visible. But what do I know.

 

[WhyReason]

1st.
Hifi Buys (Lakewood) is actually owned by The City of Atlanta Parks and Recreation Department!

And 2nd.
While I was walking into Projekt Revolution I saw Project 9-6-1 banners entering the venue. In my opinion Project was definetly more visible. But what do I know.
[/quote]

It is managed by LiveNation. I was under the (aparent mis)impression that it had recently been sold- given all the renovations and such.
Absolutely they were- they obviously dumped alot of money into one show. It doesn't hurt that they bought out ad space in the form of (what, a couple dozen) perminant light-box ads all around the venue. But you also came in Pryor, I bet. The other side was a whole different ball game- that's all I was pointing out. The original poster made it seem (as I'm sure their boss CW told them to) like X wussied out of a huge show. That was simply not the case. Both were there, both catered to their listeners, blah blah blah!

 

[radioriot7]

While I was walking into Projekt Revolution I saw Project 9-6-1 banners entering the venue. In my opinion Project was definetly more visible. But what do I know.
[/quote]

Obviously not a lot because you don't seem to listen - it's been said a few times now - it depended on what ENTRANCE you came in.

 

[LopezRadio]

YEAH! Jeez, don't you read?!?

Don't Make me pull the rubber and glue comparison out.

 

[Nutznorm]

Live Nation has not been a part of Clear Channel since 2005. Each station had significant presence at the show and in promoting it. I call it a draw, of course I am not a CC employee or intern with a lot of free time on my hands.

 

[Merlin Berlin]

The original poster made it seem (as I'm sure their boss CW told them to) like X wussied out of a huge show. That was simply not the case. Both were there, both catered to their listeners, blah blah blah!
[/quote]

I bow down to those that are so much more wise than me. "Why Reason" if you have read any of the other few posts I've ever written you would see that I don't work in radio. I don't work for Chris Williams, CC, or the Project. I enjoy the radio business. I'm a fan of both stations. I was merely trying to point out that I truly did not see 99X at the show. I heard Mike on 99X on the way to the concert. (I believe Chester was late showing up to the 99X studios.)
To the other folks that did everything but call me stupid, if I had seen 99X at the show I wouldn't have written the original post. The only thing I'm guilty of being stupid about is paying $8.00 for 16oz. Killian's draft at the show, which I'm embarassed to say I did more than once. I do appreciate the insight from some of the posters as to how it all worked out for both stations!!

 

[SalesWeasel]

Live Nation has not been a part of Clear Channel since 2005. Each station had significant presence at the show and in promoting it. I call it a draw, of course I am not a CC employee or intern with a lot of free time on my hands.

And what none of us on this board care to admit...those concert-goers couldn't give a rat's behind.

 

[Roger That]

Live Nation has not been a part of Clear Channel since 2005. Each station had significant presence at the show and in promoting it. I call it a draw, of course I am not a CC employee or intern with a lot of free time on my hands.

And what none of us on this board care to admit...those concert-goers couldn't give a rat's behind.

AMEN. Add to that the lack of listeners (other than radio folk) that care about hearing a band on the air. Assuming they even noticed (which they probably didn't), they DO NOT CARE.