Would another Hip Hop station formated Rhythmic/CHR work in Myrtle Beach? It would compete against 98.5 KISS-FM. As KISS-FM is soft in day hours and then starts playing hip hop in afternoon and night (Coast 97.3 sounds much better) Now the only company I could see doing this is Next Media which I am not sure if they even own any hip hop formated stations. And the one station that I could see them doing this to is 96.1 as that station is tanking. I could see hip hop on the format working very well. Also 96.1 covers the same area has a little better signal over 98.5 which would make this work so well. Name the station Hot 96 or 96 Jamz or even WiLD 96.1 Slogans can be "Where Hip Hop Lives" "Myrtle Beach's #1 for Hip Hop and R&B" This would format on 96.1 would work so well, this is a win for Next Media.