Based on my 2005 visit to Vegas, I would say there is a HUGE Hispanic population. Someone out there, I am sure, has the ethnic breakdown of the city. A lot of Hispanics do like sports, moreover baseball. Add that to the NFL's push for Hispanic awareness in football, and I feel "ESPN Deportes" will do rather well. Will this turn into ratings success? Highly doubtful. BUT... will it sustain enough of a revenue flow? You bet!!! Remember: radio is a business, it's always revenue over ratings.
Bill, will they also carry Beisbol en Espanol, perhaps the Dodgers?