jras20 said:
People all the way down to Victoria listen to KLBJ. Funny in the HDBoards they say DX'n is not important any more, I think they are wrong. I think DX will always be a BIG part of radio. Thats one of the reasons why I dont think HDFM or AM will make it.
The problem is - it has already "made it". When you have an inferior or defective product to sell, or one that is vastly overpriced - all you need to do is to employ high pressure sales experts to go sell it. A good example is the $1700 cookware at festivals and outdoor events. We got roped into that hour and a half waste of time - you feel like a chump if you pass up the once in a lifetime opportunity to buy this great product.
I can image a small conference room at a radio station. In walks an impeccably dressed iBquity sales person. Handsome well groomed man or hot lady - the put on a slick powerpoint presentation complete with fear mongering that if you don't act now, your competition will have this great thing and you won't, you will be bankrupt because of competitive disadvantage, and the rates will only go up so you have to act now! I could write the presentation for them, I've seen a hundred like it. And passed on them all, because I know the trick. But we all know upper managers think a little differently that normal folks, and are not generally intelligent enough to see through the snake oil sales person.