kenhawk1160 said:And...they blip in just about every Arbitron book. It's usually less than a 1 share, but so what? They sell by reputation, not the numbers. All it is is an added bonus that might help you pick up a few agency dollars along the way.
Biz Listener said:Is any of the content that you described done in such as way as to make the station sound "small town"? In my hypothetical example, if someone had just transferred to a new job at Southpointe and didn't know the geography and place names, would he think WJPA was the big city station, or would he think 3WS was?
kenhawk1160 said:Someone on this board said JPA hasn't progressed much past 1982.
kenhawk1160 said:In your example, the subject of whom you speak would likely find that 3WS is the big city station, simply because of the top-of-the-hour ID and lack of full-service content.
Biz Listener said:Isn't that sad? The mark of a big city station isn't what they have, it's what they don't have.
kenhawk1160 said:Biz Listener said:Isn't that sad? The mark of a big city station isn't what they have, it's what they don't have.
That's the long and short of it, I think. Listeners need a reason to tune in, and having heard most of the Pittsburgh stations, I can't think of one offhand.
Boss Radio said:User name changes, trolling rant stays the same....
Bring me a side order of sonic parsley.
Biz Listener said:I can think of one (and only one) very good reason to tune in. They play music. Broadcast radio is a delivery system for music. Period. Nothing more, nothing less. It runs advertising to pay the bills. Beyond that, it's a no-cost alternative to an iPod or other recorded music device.
kenhawk1160 said:Biz Listener said:I can think of one (and only one) very good reason to tune in. They play music. Broadcast radio is a delivery system for music. Period. Nothing more, nothing less. It runs advertising to pay the bills. Beyond that, it's a no-cost alternative to an iPod or other recorded music device.
Rrrrrright...based on that argument, how do you explain talk radio, sports radio, or any other non-music format?
Biz Listener said:I figured you were just exaggerating to make a point, and you really didn't mean to insult every single broadcaster in the entire city of Pittsburgh.
kenhawk1160 said:Biz Listener said:I figured you were just exaggerating to make a point, and you really didn't mean to insult every single broadcaster in the entire city of Pittsburgh.
Exactly! Thank you for seeing through my facetiousness.