• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Any Guesses For The #'s Coming Out?

The PPM is not perfect, but I don't think it "targets" anyone. The big stations do better than the little
suburban stations because they cover more people, particularly in Allegheny County, and in the city of
Pittsburgh proper. That's just simple mathematics.

Note also that PPM has remedied what the radio industry called "phantom cume." Frankie Day now has
a consistent (if relatively small) share every month. Some other stations I would expect to show up in
the ratings (like WLSW) probably are not encoded.

I believe it is an accurate measurement of audience. It's certainly more accurate and less biased than
the diary system, which was much more easily manipulated, and in its most recent forms shortchanged
several formats.

C.
 
Simply meaning if your station is programmed right, and people like it, like normal you get a stronger share.

If people don't like it, for various reasons, like not knowing the music, you get a smaller share.
 
Right. If a station shows badly with the PPM, or doesn't show up at all, other than not being encoded
it reflects one or more of several possible problems: (1) people can't hear it, (2) people don't know it's
there, (3) people don't like the programming, (4) the ownership doesn't really care about or target the
station for ratings. For example, does WEDO really care if they show up in the ratings? The station is
bartered. My guess is no.

C.
 
Correct! Or maybe they don't have any music research of any kind, or ignore it and advice if they do. Its 2011,
and those things are even more important now with all of our choices. Maybe there are even situations
where ownership is making money, doesn't care, or maybe in some cases has stations as personal
jukeboxes. A small FM in Meyersdale, PA makes me think of that. Then again their not included or near
a rated market.
 
Even if you don't have music research (and more and more stations don't, now that budgets have been
cut everywhere), it isn't too difficult to play it safe and stick to the hits; that kind of programming gets
ratings.

Say what you will about Clear Channel, but they are VERY focused on the ratings (and the sales results
that come with them) and you won't hear a "stiff" on any of those stations. I don't really care for 3WS
since they switched from Oldies, but at least none of the songs are duds.

"Personal jukebox" conjures up visions of Milt Hammond at WNUF, "Your Green Sheet Station," giving the
afternoon jock a big band LP to play so he could listen to it on the drive home. (Some things are better
in radio these days...)

C.
 
PPM favors workplace listening and "public" listening -- pizza shops tend to blast "oldies" stations, which is one reason WCBS-FM is doing so well in NY and showing up in demos that make no sense for their format.

Whether that means people are actually paying attention and would really hear an advertiser's message is another issue altogether.
 
One problem the PPM shares with the diary (at least the "soft" or COLRAM diary) is its inability to make
the distinction between "hearing" the radio and LISTENING to the radio, which to my mind are two very
different things. The diary asks respondents to record the former information; the PPM gathers this by
design.

The bias toward workplace or public listening (can you say the station everyone in the office can agree
on?) resulted in a number of radio stations deciding it would be fine to drop their (frequently expensive)
morning shows. That was a mistake. I could have told them that beforehand.

The PPM also favors formats like Top 40 and Oldies (often considered unhip), because it eliminates diary
bias. No more writing down anoter station because writing down Oldies makes you feel old and no more
boyfriends in the car with their girlfriends listening to Kiss and writing down WDVE later. Not that WDVE
is hurting, mind you.

C.
 
cingram said:
no more
boyfriends in the car with their girlfriends listening to Kiss and writing down WDVE later. Not that WDVE
is hurting, mind you.

C.
Click to expand...

Show me the "man" who would do that.

Go ahead. I dare you.
 
Pratte4Life said:
cingram said:
no more
boyfriends in the car with their girlfriends listening to Kiss and writing down WDVE later. Not that WDVE
is hurting, mind you.

C.
Click to expand...

Show me the "man" who would do that. Go ahead. I dare you.
Click to expand...

A man who listens to Kiss is not a real man. He is a sissy man. :)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom