A lot of it has to do with San Antonians having their brains KISSed for all of these years. The App has been on for 6 or 7 weeks now, and I still have both friends and family members that ask "Hey, Joe. Where'd you say that new station was?" Still getting accustomed to having a 103-3 on the air in San Antonio at all. Heck, I'd wager a bet. Talk about 103 FM to most San Antonians and they'll think you're talking about the old KTFM. I think it'll make some headway, but it certainly won't take KISS down. The more likely scenario seems like if it does well, another larger signal will flip to Alternative, signaling the alarm for Alpha to come up with something else innovative for 103-3. Either that, or Alpha wakes up and takes the electric bill for KHHL more seriously and links it up with 103-3 as someone else suggested, and gives The App a legitimate coverage area. Time will tell, but 103-3 is doing what it's doing for one reason. They are testing the market to see if it will be worthwhile to launch the format on a real facility.