> > I don't agree on the EDGE comment. I think it would be
> > better for ZPS to tweak their playlist a little to include
>
> > the above mentioned bands...if the EDGE did so, they would
>
> > have to broad a playlist for their demo. Plus you would
> run
> > into the same problem CC had when the EAGLE was around,
> you
> > would be splitting your male audience between KDGE and
> KZPS.
> > The EDGE could use a little tweaking in my opinion but
> not
> > much...it's a pretty good variety of new rock with older
> > 90's rock. to quote DAVRADIO..."It's just a thought".
> >
>
> Active Rock is down quite a bit nationally, so don't look
> for any of the big companies to go in that direction,
> especially given the last few shares that KEGL posted with
> the format. I'm by no means saying the format is not needed
> and I will be the first one to say Clear Channel ruined both
> Q102 and The Eagle, but I think it will be awhile before it
> is tried again.
>
> The station that will be interesting to watch is KLLI, after
> Stern leaves. I've said that before, but if the numbers dip
> dramatically, you could see a flip to a Rock/Alternative
> format (i.e.-KROQ/Los Angeles). I haven't seen a breakdown
> in their numbers, but I have a feeling they will take a hit
> after Stern leaves in December (if Infinity/WW1 doesn't boot
> him soonger).
>
> The Metroplex also needs a good Urban AC, with a strong
> signal. After listening to both KRNB & KSOC last weekend, I
> was ready to pull my hair out. The music was not only
> terrible to match their signal, but the overall presentation
> sounded medium-market at best. Dallas/Fort Worth deserves a
> UAC like WVAZ V103/Chicago. They stream on-line
>
http://www.wvaz.com. Check them out sometime. For a Clear
> Channel station, they are GREAT. Other good examples...
> KJLH/Los Angeles, V108/Las Vegas, WHUR/Washington DC, and
> WDAS-FM/Philadelphia. The two terrible UAC's in DFW, should
> listen to these stations, because that is what Urban AC
> should sound like.
>
I happen to agree with the idea of having a station that plays Alternative Rock-- and at least bring it to the local end with Local Bands getting a shot on the air (oh wait a minute-- they used to do that in the OLD days) what a concept. Classic Country-- with a good signal... I like the idea but I thought originally that is what the TWISTER was SUPPOSE to be-- oops did I say that out loud? My bad!
Just wondering here.. but could there be a station out there that is willing to take that risk, and bring that format back, and turn it profitablly for themselves. Again if you make it where you do a couple of things promotionally. Lets first look at the demographic of that style of music, and then bring it to them. Everyone says how Deep Ellum is not the same as it once was.. that clubs come and go faster than radio station formats change. So if this station that did pick up the Alternative Rock format, were to make its rounds on Friday and Saturday Nights with LIVE CONCERTS from venues in Deep Ellum, don't you think that the concert series would work.. it would bring back the life of Deep Ellum, it would give local bands an opportunity to be hears and be judged by their fans (or new fans) and in the long run the station would be profitable for what it does for the community.
And the first station that pulls this off- -my retainer fee is negotiable!
Just a thought!
<P ID="signature">______________
Dave Michaels
Davradio Productions
Dallas, Texas</P>