> > > That 95.9 WEFX changed the calls to WFOX? Format's the
>
> > > same, seems likely that the calls became available and
> > made
> > > sense to grab them.
> > >
> > Smart move for The Fox. Why would anyone let go of those
> > calls, however? Did they belong to another Cox station?
> > (that would actually make sense, if the calls were
> > transferred within the company)
> >
>
> Yes, it was another Cox station. Until a few years ago, 97.1
> in Gainesville, GA (Atlanta) was an oldies station, Fox 97.
> It changed to an Urban format a few years ago with a
> different name, but they kept the calls. They're now classic
> hits, The River. According to radio-locator, the calls are
> still WFOX, so it must be a very recent change.
>
It was only a matter of time for a call-letter change. People here in Atlanta associate the calls so much with "Fox 97" when the station was Oldies, and Cox wanted to break free of that identity (Contrary to the Urban format ("Jamz 97.1"), they are actually spending PR money on "The River" with pretty good success.)
Also, they needed a place to park the calls to hang on to them (It's no secret that the Fox Network is drooling over them.), and putting the calls in the NYC area keeps them within earshot of the Fox suits.
More on the Atlanta board.....