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Anyone see the Dr Pepper/Dre Commercial knocking dance?

I dont think its so much as a knock on Dance in general.. Dre started out as a Dance Electro, BASS producer... Look up Supersonic from JJ Fad, and Surgery by the World class wreckin crew...

The Dance the DJ was playing was a bit Hyped up,, no lyrics,, a bit cheesy even by european standards. I would have felt way worse if they used something like David Guetta, BOB Sinclar ETC/////

There is a new style of electronica in the UK underground called Dubstep,, it is very slow, but still electronica... it started out as a largely instrumental genre, but is starting to put out tracks with lyrics and Raps.. Will this music ever leave the UK underground,, its doubtful, but one never knows.
 
they couldn't use a real dance track , who would let their track be used as a floor clearer....the perception of the euro techno goofball dj playing for his own head is the indictment that has killed dance in this country for a decade, and as I've said Black Eyed Peas ,Sean Kingston etc may use aspects of electro dance on their hits, but radio listeners see them as hip hop, r&b , reggae pop performers, not 'dance', so their hits actually do nothing for 'the cause'...
 
Perception is everthing. Let's look at it from the BPM perception. Dre says in the spot "slower is better". It doesn't matter what dance genre is used,perception is that anything over 110 BPM is lame/wack. I know it's only a commercial but it is a knock on the uptempo trend of today's music.Regardless of Dre's musical roots ,which I'm aware of,he is the anthesisis of dance.
 
I would say this commercial is a bit outdated, except for the fact that yes, he IS talking directly about what's going on today, so therefore, it is not really outdated. He can try all he wants to keep people stuck in the past and hope that the gangsta rap beat style lives on forever, but the trends will change regardless, as the new generation of kids continue to embrace their generation of sound. This is almost like the freestyle community knocking me because I choose to modernize my sound rather than reject the new stuff and only accept and play stuff that sounds like the 1980's Cover Girls and Nocera.

Now if Eminem or anybody came out and released his "nobody listens to techno" song today, then that would be outdated because it is obvious he's not knocking the new sound, but just stuck in the past.

The beat was super cheesy and way up there, somewhere around the Dj Sammy "heaven" speeds, but that's the stereotype that many people have towards dance today. Looking on the bright side, at least this stereotype is mostly with the NOW middle aged people rather than the younger generation, and it will be the youngsters who determine our musical future.

Well, let him continue to knock the sound. I just hope Flo Rida, Pitbull, Lil Jon, LMFAO, Will I Am...etc don't notice this commercial and take it personally, and it's a good thing he got the commercial in now while there is still a lot of truth to it. When the time comes that everything is no longer being considered pop and hip hop, a commercial like that would no longer be accurate.

I guess that's the one thing that never really changes- everything is always pop or hip hop. I remember when disco was pop. I remember when freestyle was latin hip hop or just hip hop or pop and there was no such thing as freestyle.....etc. I think there were many old school house songs that were r&b or pop... Just dying to see what half of today's music will be called a few years down the road when people begin to notice "wait a minute, something's different! This is not hip hop or pop... am I being Punk'd?"

At least in the U.K. they just had the common sense to just play it all together and embrace it all, even the pop and hip hop hits with real dance / house beats!

...But yes, in reality, slower is better because when it comes to movements and dancing, it is less complicated. Most people desire things to be as simple and less complicated as possible.. but making songs at 70, 69, or 64 bpm and lower can also lead to problems in a club as well, so in that case, faster would be better. I never saw a club successfully get by with playing slow jams and dedication music.

Mid tempo is the best, and 90 - 125bpm is pretty much the "safe" range, which is mostly mid tempo.

Notice how regardless of what happens or which way trends go, there is never a shortage of mid tempo hits, and the mid tempo area almost never gets out dominated by other tempo's.
 
Morpheux said:
He says slow is better as he tells the DJ to step aside and plays a song from his upcoming release.

http://www.youtube.com/watch?v=quZriO55wGk

So if it were someone like Pitbull or Flo Rida or even more, Black Eyed Peas, they'd say "faster is better" and find their evidence and ways to support it as well. You'd probably see and hear in the background some drowned out gangsta rap beats and everybody looking irritated and upset, not doing much but standing up with their hard faces and arms crossed like they are ready for something to happen, then a 125 - 130 bpm beat kicks in and everyone gets hyped up, including the elderly folks and police standing up outside or within hearing distance.

If it was a rock n roll dude, it would be some house porch with a few guests or some office / lounge meeting where alternative is being played, then KISS or somebody comes out, saying "Sometimes the alternative isn't always the best choice..Lets keep it real.." Then they turn up the rock and the crowd/group begins to rock out!

Lil Jon? He'd probably get by with just saying "it's ALL hype and better if I'm in it or with it, and I'm with Dr Pepper.."

If it were me, ...actually, never mind about what I'd do....

He did clearly mention that FOR HIMSELF PERSONALLY, slower always produces a hit, so in his mind, slower is better, which makes it a truthful statement to himself. It is also pretty accurate at the scene in which he decided to show in the commercial, which is a club atmosphere. Slower is better in the club, but this does not mean you can start playing Ambient and Chill Out music or bring your "Falling" by Alicia Keys maxi single and think "well it's very slow, so I should be the best DJ here ever ever ever!" Trust me, it will not work, regardless of what you drink beforehand.
 
oh please, its just a commercial stating an opinion. I bet Dre would laugh if he read all the responses on this page. He has produced all sorts of tempos and I'm sure he meant nothing by it.
 
Gusto,

This isn't about Dr. Dre. This isn't even about hip-hop.

Dr. Dre is only the spokesperson for the spot. He didn't produce this, an ad agency did so there is NO blame on him. The backhanded message being given here is that no one wants anything to do with fast paced dance music (as is seen with no one on the floor as the DJ is spinning some ravish material). Once the can of Dr. Pepper was "set down" on the record, the groove went slow and people were dancing with it.

I agree with KDM...the beat was stereotypical "cheesy" and that's the problem right there because it caters to an outsider's "perception" of what dance music is. We are trying to change that via education and at the same time have people take notice that this time around, dance music fans aren't going to just "sit there and take it" (like it was during the "Disco Demolition Derby" 30 years ago along with Jimi Lalumia coming out with his anthem "Death To Disco".) I am also working on a project called the "Dance Music Creed" which would serve as a "guide" to what we, the dance music community, should try to follow in order to help push things for the better all around.

For the record, I did NOT ask for this commercial to be removed. All I ask that in the future should a commercial come out with dance music in the background, that it should be positive and not a diss like this.

We're just looking out for the respect of the music.
 
Before editing, making additions, and revising this a couple times, I had originally started this entire thing off by making a simple joke, but with the incredible amount of stuff I had to say that followed, I thought I should just remove the jokes about me protesting, passing out stern letters to Dr Pepper, sending out door to door flyers in a small mobile home community to boycott watching tv, and making a dance remix of my Dr Dre diss record and just get straight to the point.

ONE SMALL COMMERCIAL VS. NATIONWIDE TRENDS:
Bottom line is this: Although this commercial may make little to no difference on what young people think of music today, we still do not need not even one ounce of help, even to the slightest degree, to even further the stereotype how uncool "techno" is so it can possibly be passed down to the next generation of kids. I seriously doubt this commercial can do any damage though, especially with the amount of other commercials out there who have jumped on using background music that matches today's pop / dance trend.

Despite the commercial, I still say overall that we are headed in the right direction. Why? Because listen to the way top 40 and rhythmic r&b sounds today. Now, in addition to this thought, also remember that everyone is not thinking and seeing everything the same exact way you are. There are many people of different ages hearing this, and for the younger people who are growing in to this sound, they are not aware that any change has taken place or what the evolution of dance is about...etc. All they know is this top 40 sound is what everybody's on today and it's cool, so of course when people are born or grow into this generation of sound, they are ALREADY BEING PROGRAMMED to automatically be more open minded to other things that might sound SIMILAR to that sound, which is VERY beneficial to people like David Guetta and other pure dance artists who want their stuff to be accepted and recognized. You think David Guetta would have had the same chances of success just 4 or 5 years ago when all that was being preached were slow hip hop beats and ghettofied behavior? When everything in top 40 is pretty much dominantly all sounding alike at a slower tempo, of course it's harder to bring in a dance record. But when you have a variety of tempos taking place, and many of them leaning towards dance styles, this highly increases the possibility..... Why am I explaining this?

HOW DANCE MUSIC IS AT A MUCH BETTER ADVANTAGE TODAY AS A RESULT OF THE TRENDS:
Bottom line - dance has a much better advantage today than it did a few years ago, because people have already been subconsciously mentally trained to be more acceptive of a DECENT dance record over the past year or two. Like I was telling people back in 2005 and 2006 when everyone thought I was insane; All it takes is ONE well known person to use a faster beat, whether it be house or breakbeat, do it the right way, then become successful with it, and BAM! Everyone will start jumping on or imitating that style. Once this happens, it will force dj's (and actually give them an excuse to) play MORE uptempo hits to match the tempo, even if it means throwing in more old school hits until more faster type records were released. The amount of uptempo hits within mix shows and regular playlists will slowly begin to once agin increase... As this continues to happen over time, it will lead to the grand - reopenings of people's minds and cause many to be more acceptive of the uptempo style. Since a majority of the faster hits will be once again NEW material, they can no longer classify everything with a fast beat as "old school and unhip". Then when they hear the rap or pop artists along with the fast beat, AND realize "wait a minute, I like this...", that wipes out all of this "everything fast is techno" foolishness that has been taking place over the (now past) few years, OR it must mean that they like techno, so they MUST choose one.. so either 1. they like techno, or 2. everything fast must not be that anymore. I concluded this entire DMC Theory with the fact that once people figure this out and it starts to happen, THEN dance music could and CAN successfully make a come back.

So far, most of this theory has unfolded step by step, almost precisely as I was hopefully predicting (The only thing I didn't see coming was the "everything is pop / hip hop" mentallity, but this is still better than "everything fast is techno, so it's uncool" way of thinking). Without recapping the step by step process of all the things that took place since then, I'll just fast forward to today and remind everyone how far we've gotten to the point where David Guetta is breaking almost heavily into the charts, and Pitbull's "calle ocho" has reached number 1, and Akon successfully managed to get by with a song like "beautiful", and I think I could just end it here because I've already said more than enough.

THE POSSIBILITIES THAT NOW EXIST:
All this could not happen today if all the right ingredients didn't unfold and play out the way they did to this point. Every little bit helps, and eventually, if we continue heading into the right direction, it will evolve to a point where people will make pure dance hits and it will begin to combine with the pure dance artists who are already (or will be new) to the scene. If Ghosttown DJ's could make a record like "my boo" back in the day and become successful with it with NO TRACE OF RAP in it at all, then who says something of a similar style cannot happen today with all good singing, but in a modernized fashion with a house beat (similar to calle ocho) instead? Ne-yo has already somewhat proven that it could happen. Rihanna has too. Just imagine those two songs with Jody Den Broeder type beats, which I believe could make it as an original radio edit TODAY. We've already taken care of the rapping over house beats style. Now, lets see if we can get the good vocal styled singing (with no rap or ghettofication) over pure dance beats as well... We are already at the very verge of crossing over. Right now, at this precise moment in time, it's just a matter of time before it actually happens and the chain reaction begins. David Guetta & Kelly Rowland just might be the ones to officially get things going.

A NEW GENERATION OF SOUND?
As far as I'm concerned, a modernized version of booty bass has already made a full come back. Just give it some time before people begin to realize that there's a whole new generation of sound taking place that doesn't exactly fit in with hip hop, and you'll begin to see the modernized dance and bass compilations and mix cd's beginning to resurface- but of course no longer still being called "booty bass" or "freestyle". The dance and house compilations featuring much of today's new style has already started.

...I said bottom line twice, and still I couldn't manage to avoid getting into full detail.
 
dude, that's WAYYY too much to read.....
and "Death To Disco" came out when Disco ruled, and rock was the underdog...
now that dance is the underdog, someone should record "Death To Hip Hop" I suppose...
good luck with that....
 
What's ironic is that the hip hop artists themselves have already begun saying "hip hop is dead".
What's even more unbelievable is that someone even thought to say it back in early 2000.

A reggaeton is dead would've been appropriate some time ago, but it would almost not make sense because the only thing that happened was hip hop just continued to dominate before and after reggaeton, so there was no new underdog.

Unlike disco, I believe hip hop will live on, just like rock did. It may not dominate, but will manage to share the charts and stick around with the next big trends to come. It may just be more long lasting recognition on the classic hip hop side of things.... There will be classic rock, classic hip hop, and lite rock, and possibly even some lite rap channels that will eventually pop up for a while. Tupac and Biggie will be the Elvis of the hip hop generation....
 
I'm going to say it this way...

I did a rethink and I'm not going to urge everyone to do a boycott. I'll do my OWN personal boycott and if others choose to do the same, that is to their own fruition.

I was just mad thinking, OMG here we go again. And not to do a hip-hop vs. dance war here because that's what this is not about, but yeah, things have been improving for dance.
 
I guess I'm part of the boycott, cos Dr. Pepper, to me, tastes like medicine!
I'm a Diet Pespi boy, myself, although I was big on Coca Cola for many years(it was those fab Supremes/"things go better with Coke" radio commercials that pushed me there, back in the day...)
 
When I first saw the commercial I laughed. I mean it is just a commercial. However,and I'm going to throw out the word again-perception,perception perception.

Uptempo music is making inroads on radio once again and it seems like it took ages for this to happen. The last thing I want is for the uptempo beats to be short lived on radio.

Mainstream attitude to uptempo music has changed though.The other day I was in the car with an in law thats 30 yrs old and she asked me if I liked "single ladies" because she wasn't a fan of it. Then Big Poppa came on from Biggie and she said ok now this is what I'm talking about.

It makes sense to me. She's from the generation where mid tempo was "gangsta" and cool. Something like single ladies is too fast for her taste. I understand this is one person's taste only but it's something I've noticed for a while out there on radio and in the clubs and it mirrors what KDM says.
 
BTW, for s & g, I did write a letter to Dr. Pepper regarding that spot. Here is their response:

June 16, 2009
Dear Mr. Santiago:

Thank you for contacting us about our Dr Pepper Regular advertisement. We are always interested in hearing from our consumers.

We regret that you were unhappy with the advertisement. Extensive consumer research is conducted prior to our commercials being aired on television. Please be assured that we are sensitive to the views of all consumers. We will forward your concerns to our marketing department and advertising agencies for their review when developing future ad campaigns.

Thank you again for sharing your views with us. We hope you continue to purchase and enjoy Dr Pepper Regular products.

Sincerely,

Consumer Relations

Typical PR response...lol
 
You know what, now that I think of it...
This is the absolute last time I'll ever accept this type of apology from a company or anything. I just noticed that every time some company or business operation wants to sympathetically respond to something, each and every letter looks pretty much all the same, and therefore I've come to the conclusion that

IT'S ALL SCRIPT!!

They don't really mean it! They don't really care! The person probably didn't even write it in their own words and might not even have any emotional thoughts or feelings tied to it, none what so ever! I mean, how can everyone really mean it when they all can't think of anything original to say? So that's it. Next time I open a bottle of something and they apologize for me not winning, I'm not accepting it! Next time the phone company shuts off my phone for non-payment or late payment or insufficient funds, and they say "we regret to inform you, but..... and thank you for choosing T-Mobile", I am not buying it! Next time I sit down in a plane to go somewhere and I end up not going anywhere and they thank me for choosing their airline and regretfully apologize, Nope! Next time I show up to a bank or rent office and there's a sign saying "NEW office hours are now M-F 10a - 5p, Sat & Sunday Closed - SORRY FOR THE INCONVENIENCE", Nope!

They are not really sorry about it!

Anyway, I know this is off the topic of dance music, but I'm sorry I just had to mention it, and thank you for taking the time to read it. I'm sure many of the people who thought up and have revised these scripts over time mean well, but I regret to inform you that whenever I see it for now on, I will not believe it, and I'm sorry for any inconvenience this post may cause. Once again, thank you for reading and accepting the fact that I will not believe it for now on. I hope someone will continue to get paid for the creation and typing of the responsive scripts.

Sincerely, ...anyway, let me quit fooling around - I have a club to get to now! Where is my Chopped N Skrewed cd at??.......
 
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