Before editing, making additions, and revising this a couple times, I had originally started this entire thing off by making a simple joke, but with the incredible amount of stuff I had to say that followed, I thought I should just remove the jokes about me protesting, passing out stern letters to Dr Pepper, sending out door to door flyers in a small mobile home community to boycott watching tv, and making a dance remix of my Dr Dre diss record and just get straight to the point.
ONE SMALL COMMERCIAL VS. NATIONWIDE TRENDS:
Bottom line is this: Although this commercial may make little to no difference on what young people think of music today, we still do not need not even one ounce of help, even to the slightest degree, to even further the stereotype how uncool "techno" is so it can possibly be passed down to the next generation of kids. I seriously doubt this commercial can do any damage though, especially with the amount of other commercials out there who have jumped on using background music that matches today's pop / dance trend.
Despite the commercial, I still say overall that we are headed in the right direction. Why? Because listen to the way top 40 and rhythmic r&b sounds today. Now, in addition to this thought, also remember that everyone is not thinking and seeing everything the same exact way you are. There are many people of different ages hearing this, and for the younger people who are growing in to this sound, they are not aware that any change has taken place or what the evolution of dance is about...etc. All they know is this top 40 sound is what everybody's on today and it's cool, so of course when people are born or grow into this generation of sound, they are ALREADY BEING PROGRAMMED to automatically be more open minded to other things that might sound SIMILAR to that sound, which is VERY beneficial to people like David Guetta and other pure dance artists who want their stuff to be accepted and recognized. You think David Guetta would have had the same chances of success just 4 or 5 years ago when all that was being preached were slow hip hop beats and ghettofied behavior? When everything in top 40 is pretty much dominantly all sounding alike at a slower tempo, of course it's harder to bring in a dance record. But when you have a variety of tempos taking place, and many of them leaning towards dance styles, this highly increases the possibility..... Why am I explaining this?
HOW DANCE MUSIC IS AT A MUCH BETTER ADVANTAGE TODAY AS A RESULT OF THE TRENDS:
Bottom line - dance has a much better advantage today than it did a few years ago, because people have already been subconsciously mentally trained to be more acceptive of a DECENT dance record over the past year or two. Like I was telling people back in 2005 and 2006 when everyone thought I was insane; All it takes is ONE well known person to use a faster beat, whether it be house or breakbeat, do it the right way, then become successful with it, and BAM! Everyone will start jumping on or imitating that style. Once this happens, it will force dj's (and actually give them an excuse to) play MORE uptempo hits to match the tempo, even if it means throwing in more old school hits until more faster type records were released. The amount of uptempo hits within mix shows and regular playlists will slowly begin to once agin increase... As this continues to happen over time, it will lead to the grand - reopenings of people's minds and cause many to be more acceptive of the uptempo style. Since a majority of the faster hits will be once again NEW material, they can no longer classify everything with a fast beat as "old school and unhip". Then when they hear the rap or pop artists along with the fast beat, AND realize "wait a minute, I like this...", that wipes out all of this "everything fast is techno" foolishness that has been taking place over the (now past) few years, OR it must mean that they like techno, so they MUST choose one.. so either 1. they like techno, or 2. everything fast must not be that anymore. I concluded this entire DMC Theory with the fact that once people figure this out and it starts to happen, THEN dance music could and CAN successfully make a come back.
So far, most of this theory has unfolded step by step, almost precisely as I was hopefully predicting (The only thing I didn't see coming was the "everything is pop / hip hop" mentallity, but this is still better than "everything fast is techno, so it's uncool" way of thinking). Without recapping the step by step process of all the things that took place since then, I'll just fast forward to today and remind everyone how far we've gotten to the point where David Guetta is breaking almost heavily into the charts, and Pitbull's "calle ocho" has reached number 1, and Akon successfully managed to get by with a song like "beautiful", and I think I could just end it here because I've already said more than enough.
THE POSSIBILITIES THAT NOW EXIST:
All this could not happen today if all the right ingredients didn't unfold and play out the way they did to this point. Every little bit helps, and eventually, if we continue heading into the right direction, it will evolve to a point where people will make pure dance hits and it will begin to combine with the pure dance artists who are already (or will be new) to the scene. If Ghosttown DJ's could make a record like "my boo" back in the day and become successful with it with NO TRACE OF RAP in it at all, then who says something of a similar style cannot happen today with all good singing, but in a modernized fashion with a house beat (similar to calle ocho) instead? Ne-yo has already somewhat proven that it could happen. Rihanna has too. Just imagine those two songs with Jody Den Broeder type beats, which I believe could make it as an original radio edit TODAY. We've already taken care of the rapping over house beats style. Now, lets see if we can get the good vocal styled singing (with no rap or ghettofication) over pure dance beats as well... We are already at the very verge of crossing over. Right now, at this precise moment in time, it's just a matter of time before it actually happens and the chain reaction begins. David Guetta & Kelly Rowland just might be the ones to officially get things going.
A NEW GENERATION OF SOUND?
As far as I'm concerned, a modernized version of booty bass has already made a full come back. Just give it some time before people begin to realize that there's a whole new generation of sound taking place that doesn't exactly fit in with hip hop, and you'll begin to see the modernized dance and bass compilations and mix cd's beginning to resurface- but of course no longer still being called "booty bass" or "freestyle". The dance and house compilations featuring much of today's new style has already started.
...I said bottom line twice, and still I couldn't manage to avoid getting into full detail.