I would say this commercial is a bit outdated, except for the fact that yes, he IS talking directly about what's going on today, so therefore, it is not really outdated. He can try all he wants to keep people stuck in the past and hope that the gangsta rap beat style lives on forever, but the trends will change regardless, as the new generation of kids continue to embrace their generation of sound. This is almost like the freestyle community knocking me because I choose to modernize my sound rather than reject the new stuff and only accept and play stuff that sounds like the 1980's Cover Girls and Nocera.
Now if Eminem or anybody came out and released his "nobody listens to techno" song today, then that would be outdated because it is obvious he's not knocking the new sound, but just stuck in the past.
The beat was super cheesy and way up there, somewhere around the Dj Sammy "heaven" speeds, but that's the stereotype that many people have towards dance today. Looking on the bright side, at least this stereotype is mostly with the NOW middle aged people rather than the younger generation, and it will be the youngsters who determine our musical future.
Well, let him continue to knock the sound. I just hope Flo Rida, Pitbull, Lil Jon, LMFAO, Will I Am...etc don't notice this commercial and take it personally, and it's a good thing he got the commercial in now while there is still a lot of truth to it. When the time comes that everything is no longer being considered pop and hip hop, a commercial like that would no longer be accurate.
I guess that's the one thing that never really changes- everything is always pop or hip hop. I remember when disco was pop. I remember when freestyle was latin hip hop or just hip hop or pop and there was no such thing as freestyle.....etc. I think there were many old school house songs that were r&b or pop... Just dying to see what half of today's music will be called a few years down the road when people begin to notice "wait a minute, something's different! This is not hip hop or pop... am I being Punk'd?"
At least in the U.K. they just had the common sense to just play it all together and embrace it all, even the pop and hip hop hits with real dance / house beats!
...But yes, in reality, slower is better because when it comes to movements and dancing, it is less complicated. Most people desire things to be as simple and less complicated as possible.. but making songs at 70, 69, or 64 bpm and lower can also lead to problems in a club as well, so in that case, faster would be better. I never saw a club successfully get by with playing slow jams and dedication music.
Mid tempo is the best, and 90 - 125bpm is pretty much the "safe" range, which is mostly mid tempo.
Notice how regardless of what happens or which way trends go, there is never a shortage of mid tempo hits, and the mid tempo area almost never gets out dominated by other tempo's.
..it's boring. Dancing needs to be complex with complex dancing moves. Dancing is really fun and healthy and America become a vegetable state...in latin america their's salsa and cumbia, in Africa you have your tribal dances (and real hip hop dances), here we just bob our head and move our hands. Have you ever tried working out to Hip hop? It doesn't work that way. We need our house, we need our electro, we need our techno.