Just curious: does the addition of the Walnut Creek simulcast (on 92.1 KKDV) have any additive effect at all on KBAY's overall performance?
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April 2023 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
I listen to KKDV 92.1 for the simulcast of KBAY. The Easy Bay and the South Bay really do have open space where there is a rural population or people living in farm/ranch country. There are many vineyards and much agriculture. It is close to wine country of the Napa Valley. And there is much farming and wine production south of Sacramento in Lathrop, Lodi, Manteca, etc.
KCBS AM 740 all news leads the ratings. It's first out of about 37 stations. Perhaps that is because they have a strong signal and provide detailed traffic information. Yes, the sound quality is inferior to FM, but no one needs superior sound quality to get traffic updates. They are covering the BottleRock festival in Napa, which sold out 40,000 tickets. I guess that "Les Nessman" must be doing a "remote" from there. You know, for the geriatrics who carry portable oxygen.
An AM all-news station leads the ratings in SF. So, someone "under the age of 100" must be listening.
KCBS AM 740 all news leads the ratings. It's first out of about 37 stations. Perhaps that is because they have a strong signal and provide detailed traffic information. Yes, the sound quality is inferior to FM, but no one needs superior sound quality to get traffic updates. They are covering the BottleRock festival in Napa, which sold out 40,000 tickets. I guess that "Les Nessman" must be doing a "remote" from there. You know, for the geriatrics who carry portable oxygen.
An AM all-news station leads the ratings in SF. So, someone "under the age of 100" must be listening.
Remember that the AM listing includes the numbers for the FM simulcast. Same with KNBR.
There’s also Monterey, Salinas etc. but I don’t know if either station gets out that far
KKDV barely makes it out of Contra Costa County. It's a class A, with no coverage west of Orinda due to the Berkeley/Oakland Hills.
Class A is.. about 3,000 watts for that station? I wonder if it extends into eastern Contra Costa County, into towns along the delta, like Oakley, Discovery Bay, Brentwood, etc. Or maybe KKDV's signal is blocked by Mount Diablo. That area in the eastern county is growing fast, but it is still a farming and vineyard area.
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I will once again repeat my wish that some station somewhere in the SF Bay Area decides to carry MeTV's MeTV Music format. Every now and then I'll tune into KVOL 1330 AM on a kiwi SDR over in the Lafayette, LA area, and listen, and I am finding that I like it more and more (they lean hard into the mid-late 70s and 80s, but they have a nice mix of early 70s and 60s, even some pre-British Invasion stuff).
It's a format that I think would stand a chance of working here....
Maybe not a fantastic chance, but a chance nevertheless....
c
It's a format that I think would stand a chance of working here....
Maybe not a fantastic chance, but a chance nevertheless....
c
It's not really working in Chicago except as a promotion for their TV station... and it is on a "station" that did not cost them the high price of a "real" FM.
The format does not work because the listeners are all over 60 or more.
No way to justify an expensive FM facility being used for that format.
No the station doesn't go past there, KVMX overtakes KKDV.
The way this has worked in other markets is that Weigel Broadcasting, owner of MeTV, has a TV station in the market, and makes some kind of deal with a radio station to carry the format. Weigel owns Channel 68 KTLN in Palo Alto. So it's up to them to take the next step.
There is a booster in Martinez but that wouldn't help for Clayton or points eastward. Clayton is about as far east as the 3 kW signal goes. The site is on the Lafayette-Walnut Creek border. I've been told that, for years, the antenna was on a rotting telephone pole but that was finally replaced a few years ago.
I think someone in Rossmoor missed the opportunity for a sharply targeted LP!
(Context: Rossmoor is a huge retirement community just outside Walnut Creek.)
The issue is whether there are local independent businesses that serve that community that would "sponsor" an non-commercial station or advertise on a local AM or AM with a translator or even a Class A FM.
With seniors, the issue is not the availability of audience... it is the availability of advertisers who would pay to reach that audience.
I sure thought "LP" would have given it away.
I guess my dry sense of humor is even drier given that I'm currently visting a city that's reporting 8% relative humidity.
I guess my dry sense of humor is even drier given that I'm currently visting a city that's reporting 8% relative humidity.
Rossmoor actually is within the Walnut Creek city limits. I know you're being facetious, but I think a LPFM for Rossmoor would attract a lot of listeners within that community. They probably could not find any advertisers, but they could form a radio club and operate it on a volunteer basis. Seniors who grew up loving radio would probably really relate to that. Or they could do podcasts.
Rossmoor already has its own TV station, Channel 28, which broadcasts videos of concerts, club meetings, cultural lectures, Board of Directors meetings, etc.
This is actually a topic for the "senior population" forum, but there are enough talented baby boomers in retirement communities, that seniors could create some pretty good LPFM's.
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We joked about it at home all the time...until a very good friend of ours moved there!
I generally try to avoid such places, but I drive through Rossmoor fairly often because it's a good way of bypassing the traffic on SR24 if I'm trying to get to Walnut Creek on a weekday afternoon.
Seems like it'd be a superb place for a MeTV FM affiliate, and whichever stations chooses to carry it could lean on KBCW (a MeTV affiliate) for some ad revenue.
I noticed MeTV FM is actively expanding this year (they brought the format to Palm Springs just a couple months ago), so we'll see....
If not SF, maybe Sacramento (KCRA-TV is also a MeTV affiliate).
c
Seems like it'd be a superb place for a MeTV FM affiliate, and whichever stations chooses to carry it could lean on KBCW (a MeTV affiliate) for some ad revenue.
I noticed MeTV FM is actively expanding this year (they brought the format to Palm Springs just a couple months ago), so we'll see....
If not SF, maybe Sacramento (KCRA-TV is also a MeTV affiliate).
c
If it can work anywhere commercially it might be this market. Many smaller businesses depend on older retired persons, so they might be convinced to buy on that format. But most small businesses have so much of their ad budget going to web services that there is not much left for radio in this market.
There isn't much money attached to it, so some stations may be sticking it on an HD-2 signal.
I think WRME Chicago is a complete loss leader, just there to market the TV station.
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