April 2023 Bay Area Radio PPM Ratings

[davideduardo]

I think WRME Chicago is a complete loss leader, just there to market the TV station.

And there was no start-up capital required, as it is on a near-worthless frequency... a FrankenFM.

 

[Daryl Lynn L.A.]

I generally try to avoid such places, but I drive through Rossmoor fairly often because it's a good way of bypassing the traffic on SR24 if I'm trying to get to Walnut Creek on a weekday afternoon.

Seems like it'd be a superb place for a MeTV FM affiliate, and whichever stations chooses to carry it could lean on KBCW (a MeTV affiliate) for some ad revenue.

I noticed MeTV FM is actively expanding this year (they brought the format to Palm Springs just a couple months ago), so we'll see....

If not SF, maybe Sacramento (KCRA-TV is also a MeTV affiliate).

c

Retirement communities like Rossmoor (population 9,000) are big in California and sun belt states like Florida. Del Webb Sun City in Palm Desert and Rancho Mirage outside Palm Springs have about 6,000 houses combined. Lincoln Hills outside of Sacramento is also a big retirement community, as is Trilogy in Nipomo, Calif., on the central coast.
The Villages ( about 90 miles north of Orlando FL) have app. 100,000 residents. That's huge

In terms of advertisers, it's true that seniors don't buy many consumer goods. But they buy services, such as home caregivers from big national companies like Home Instead. They buy house cleaning services, yard maintenance services. car repair services, home delivery services like Insta-Cart, Door Dash, Grub Hub, driving services like Uber, Lyft. They use local services like appliance repair, HVAC repair, insurance agencies, hair salons, barber shops, nail salons, pizza restaurants that deliver, catering services for parties, as lots of seniors like to entertain.
If I were selling spot ads, I would approach services like those.

If I had the time, a fun project would be to start a LPFM for seniors in Walnut Creek/ Lafayette/ Alamo/ Orinda, and staff it with volunteers who could provide creative, interesting content. It's all about the content -- it has to be good, entertaining, useful, and informative. -- JMO.

 

[davideduardo]

In terms of advertisers, it's true that seniors don't buy many consumer goods. But they buy services, such as home caregivers from big national companies like Home Instead. They buy house cleaning services, yard maintenance services. car repair services, home delivery services like Insta-Cart, Door Dash, Grub Hub, driving services like Uber, Lyft.

Nearly all the national brands, like Door Dash and Uber do not buy local media and what they do buy is targeted at 25-54 or some subset through an ad agency.

They use local services like appliance repair, HVAC repair, insurance agencies, hair salons, barber shops, nail salons, pizza restaurants that deliver, catering services for parties, as lots of seniors like to entertain.

Most of what you mention is either too small, bad pay (restaurants and hairs salons have to be cash in advance and are problems from the get-go) or they use all their budget on new media services such as listings.

If I were selling spot ads, I would approach services like those.

And the problem is that the accounts with money have ad agencies and they don't buy local media usually and if they do, it is nearly always 25-54 or 18-49.

If I had the time, a fun project would be to start a LPFM for seniors in Walnut Creek/ Lafayette/ Alamo/ Orinda, and staff it with volunteers who could provide creative, interesting content. It's all about the content -- it has to be good, entertaining, useful, and informative. -- JMO.

Remember, there are "windows" when such applications can be filed. Anyone serious who has the initial funding and registered non-profit status should... and this is a personal recommendation... contact Scott Fybush who knows how to deal with these applications.

 

[Daryl Lynn L.A.]

Technical question: How far does the signal of a LPFM station reach? Does low power mean like KKDV's signal of 3,000 watts, which simulcasts for KBAY? Is that considered low power? How does one go about buying a transmitter and antenna? Is it possible to rent an antenna and transmitter from a company that specializes in that and does the maintenance for them? This question is for anyone. (Yes, I am a beginner). Thank you.

 

[davideduardo]

Technical question: How far does the signal of a LPFM station reach? Does low power mean like KKDV's signal of 3,000 watts, which simulcasts for KBAY? Is that considered low power?

The Low Power FM (LPFM) radio service was created by the Commission in January 2000. LPFM stations are authorized for noncommercial educational broadcasting only (no commercial operation) and operate with an effective radiated power (ERP) of 100 watts (0.1 kilowatts) or less, with maximum facilities of 100 watts ERP at 30 meters (100 feet) antenna height above average terrain (HAAT). The approximate service range of a 100 watt LPFM station is 5.6 kilometers (3.5 miles radius).

Low Power FM (LPFM) Broadcast Radio Stations

In the following sections, we provide some basic information about Low Power (LPFM) radio stations (licensed service) and the related application processes. Contents Introduction LPFM Filing Window Periods Find LPFM Records via the FM Query Low Power FM Opportunities Map LPFM...

www.fcc.gov

How does one go about buying a transmitter and antenna? Is it possible to rent an antenna and transmitter from a company that specializes in that and does the maintenance for them? This question is for anyone. (Yes, I am a beginner). Thank you.

First, you have to get a license. You need legal assistance and a filing window to be open.

 

[JackindaBox]

KEZR is incorrectly listed as a News/Talk station. It is an Adult Top 40 station! I wish radio-online could fix this.

Maybe they don’t know that

 

[davideduardo]

Maybe they don’t know that

Better to go to RadioInsight

 

[Mark Roberts]

Maybe they don’t know that

Must be news to them.

 

[Daryl Lynn L.A.]

The Low Power FM (LPFM) radio service was created by the Commission in January 2000. LPFM stations are authorized for noncommercial educational broadcasting only (no commercial operation) and operate with an effective radiated power (ERP) of 100 watts (0.1 kilowatts) or less, with maximum facilities of 100 watts ERP at 30 meters (100 feet) antenna height above average terrain (HAAT). The approximate service range of a 100 watt LPFM station is 5.6 kilometers (3.5 miles radius).

Low Power FM (LPFM) Broadcast Radio Stations

In the following sections, we provide some basic information about Low Power (LPFM) radio stations (licensed service) and the related application processes. Contents Introduction LPFM Filing Window Periods Find LPFM Records via the FM Query Low Power FM Opportunities Map LPFM...

www.fcc.gov

First, you have to get a license. You need legal assistance and a filing window to be open.

Thank you, David ! I'm going to read everything I can find about this topic. I appreciate your reply.

 

[cc333]

If I had the time, a fun project would be to start a LPFM for seniors in Walnut Creek/ Lafayette/ Alamo/ Orinda, and staff it with volunteers who could provide creative, interesting content. It's all about the content -- it has to be good, entertaining, useful, and informative. -- JMO.

I could totally go for something like that!

To perhaps avoid the cost and hassle of acquiring an LPFM license, at least to start, maybe it could be Part 15 LPAM? There is some precedent for this – Radio Sausalito operates a citywide Part 15 LPAM network on 1610, and there's an LPAM simulcast of an FM station down in Monterey, CA on 1710.

c