APRIL RATINGS ... Discuss

[CTListener]

I did a quick look at the Clear Channel stations, including the distant ones that are counted in the Boston book, and they control 19.5% of the market. If WGIR or WSRS, or even WHYN got enough listeners to get a .1 or .2, it would put CC at or over 20%

Now the 64 dollar question, is what is the maximum amount of the market a company is allowed to control? I know there is a number I just can't remember it off the top of my head.

Can you imagine if CC had to put a station in trust pending sale because they exceeded the cap?

Greater media with just 4 stations controls 21.9% of the market

So 2 companies control 41.4% of the market

Add in Entercom's stations at 11.9% of the market and we get 3 companies controlling 53% of the market.

Remind me again how de-regulation was going to foster competition?

To be fair, nobody foresaw the impact of the Internet on advertising revenues and nobody foresaw the Great Recession. Both have factored into the consolidation of radio and the erosion of real competition since deregulation.

 

[Chuckie Adams]

APRIL 2011 Ratings - 98.5 The Sports Hub vs. WEEI

TOUCHER & RICH
M 25-54 - [EDIT] (1st)
M 18-49 – [EDIT] (1st)
M 18-34 – [EDIT] (1st)

DENNIS & CALLAHAN
M 25-54 – [EDIT] (3t)
M 18-49 – [EDIT] (7th)
M 18-34 – [EDIT](12th)

GRESH & ZOLAK
M 25-54 – [EDIT] (2nd)
M 18-49 – [EDIT] (1st)
M 18-34 – [EDIT] (1st)

MUTT & MERLONI
M 25-54 – [EDIT] (6th)
M 18-49 – [EDIT] (11th)
M 18-34 – [EDIT] (16th)

FELGER & MASORATTI
M 25-54 – [EDIT] (1st)
M 18-49 – [EDIT] (1st)
M 18-34 – [EDIT] (1st)

THE BIG SHOW – ORDWAY & HOLLEY
M 25-54 – [EDIT] (3t)
M 18-49 – [EDIT] (7th)
M 18-34 – [EDIT] (15th)

[EDIT-numbers edited as we do not have permission from Arbitron to reprint the breakdowns of these demographics. Rankers are always permissible]

 

[dhoule]

@WBZ-FM 2010 guy---you probably do that since WTTK was a station in Boston in the 70s that played "progressive country".
I think WTKK could change formats if they wanted to save some dough. We're long overdue for a Spanish CHR on FM. It will probably be fine though if they get a good afternoon host. Personally, I'd move Graham to afternoon drive and hire two of the following for middays and evenings--Polito (TAG), Bettencourt (Herald), Santoes (1510 the Revolution), or York (WPRO).

Dave

 

[Laurence Glavin]

2. WBUR keeps beating WGBH
3. WCRB is beating WGBH

Not exactly on both points. If you combine WGBH and WCRB, they have more listeners than WBUR. Since WGBH owns WCRB, that means a win for them. Sort of. It's probably not that cut-n-dried, but while one can gauge the success of the WGBH news/talk format against WBUR...you can't gauge the success of the WGBH enterprise by comparing only WGBH or only WCRB. You have to combine them and then adjust for the same listeners listening to both stations.

WGBH bought WCRB to pacify classical music fans and to save face because they wanted to be a talk station.
It just seems funny that 12,000 watt WBUR is beating 98,000 watt WGBH.
Also that their own WCRB 27,000 watts, and from Lowell at that, is also beating them.

You're falling into the same trap as some newspapers when they report on radio. An ERP of 27,000 watts at 653 feet above average terrain is the equivalent of 50,000 watts at 492 feet, used to be 500; same with BUR; 12,000 watts at 1001 ft HAAT is the same as 50,000 watts at 492, but with a moderately directional antenna.

 

[raccoonradio]

Thanks for the ratings numbers though I wasn't sure if we were allowed to repro them or not. (radio-info does provide the 6 plus under "Ratings", though I hadn't seen the other numbers--
show to show, etc. Looks good for sports hub...?

And yes I believe FM signal strength depends on a combo of "power and tower"

 

[Jimmy128]

2. WBUR keeps beating WGBH
3. WCRB is beating WGBH

Not exactly on both points. If you combine WGBH and WCRB, they have more listeners than WBUR. Since WGBH owns WCRB, that means a win for them. Sort of. It's probably not that cut-n-dried, but while one can gauge the success of the WGBH news/talk format against WBUR...you can't gauge the success of the WGBH enterprise by comparing only WGBH or only WCRB. You have to combine them and then adjust for the same listeners listening to both stations.

WGBH bought WCRB to pacify classical music fans and to save face because they wanted to be a talk station.
It just seems funny that 12,000 watt WBUR is beating 98,000 watt WGBH.
Also that their own WCRB 27,000 watts, and from Lowell at that, is also beating them.

You're falling into the same trap as some newspapers when they report on radio. An ERP of 27,000 watts at 653 feet above average terrain is the equivalent of 50,000 watts at 492 feet, used to be 500; same with BUR; 12,000 watts at 1001 ft HAAT is the same as 50,000 watts at 492, but with a moderately directional antenna.

Thanks for the insight, that makes sense, still 'GBH has a long way to go for all their effort.

 

[Uncle Kaimbridge]

Thanks for the ratings numbers though I wasn't sure if we were allowed to repro them or not.

You're/they're not, so you better save the page before it's deleted! ;D

 

[raccoonradio]

Um, the word has spread to some blogs who have repro-ed them...

http://fangsbites.bostonsportsmedia...on/?utm_source=twitterfeed&utm_medium=twitter

>>It should be noted that in the 12+ ratings, WEEI beats 98.5 4.0-3.4, but for advertisers, the key male demos is where The Sports Hub dominates. WEEI will say their ratings would be better if Providence’s 103.7 FM were added, but Arbitron does not recognize the station as part of the market

 

[DToTheJ]

You'd have to wonder what more males 25-54 are listening to other than Gresh & Zolak.

 

[Deleted User]

Hey Bob, the use of 12+ numbers in that blog are probably not real 12+ numbers, as the link he posted says 12+ on the header, but PPM markets are 6+ released to the non subscribing general public, and the diary markets are 12+ to the public.

I would bet they are the 6+ numbers, but I am too lazy to compare the R-I ratings section to ******************'s

 

[EnterCommunicator]

whoa, that is a crazy beat down.

The pendulum couldn't have possibly swung that fast, no?
Although I do enjoy watching 'eei crumble, particularly the morning show.

 

[EnterCommunicator]

whoa, that is a crazy beat down.

The pendulum couldn't have possibly swung that fast, no?
Although I do enjoy watching 'eei crumble, particularly the morning show.

 

[Wbzfm2010]

wow those are impressive i wonder if they will mention it tomorrow on there respective shows!! and i don't remember wttk i wasn't born yet im actually one of the younger ppl on this board,and im not in radio im just a huge radio fan,and history buff!!

 

[aaronread]

WBUR's signal is actually better than WGBH's in some ways. Not as good in others. For instance, neither station gets into downtown all that well because all the multipath, combined with all the blanketing from the Pru, means that NOTHING but a downtown-located signal gets into downtown terribly well. But for some reason WGBH does worse than WBUR in downtown. I don't know why...I've stood at the base of WGBH's tower and had a clear view right into Beacon Hill. Maybe there's an intermod product? I dunno...

WBUR has a lot more height than WGBH, though, and that DOES usually translate into better in-car coverage. This is generally true for inside I-495 (and definitely true for inside Rt.128) but less true for the outer fringe; WGBH's insanely high ERP - even with less height - generally gets out further than WBUR does to the west and south. Go figure. Although part of that is WBUR's directional pattern, too.

But fringe coverage doesn't really matter much for ratings. Or for revenue, for that matter.

 

[ArtSpooner]

APRIL 2011 Ratings - 98.5 The Sports Hub vs. WEEI

TOUCHER & RICH
M 25-54 -[EDIT] (1st)
M 18-49 – [EDIT](1st)
M 18-34 – [EDIT] (1st)

DENNIS & CALLAHAN
M 25-54 – [EDIT] (3t)
M 18-49 – [EDIT] (7th)
M 18-34 – [EDIT](12th)

GRESH & ZOLAK
M 25-54 – [EDIT] (2nd)
M 18-49 – [EDIT] (1st)
M 18-34 – [EDIT] (1st)

MUTT & MERLONI
M 25-54 – [EDIT] (6th)
M 18-49 – [EDIT] (11th)
M 18-34 – [EDIT] (16th)

FELGER & MASORATTI
M 25-54 – [EDIT] (1st)
M 18-49 – [EDIT] (1st)
M 18-34 – [EDIT] (1st)

THE BIG SHOW – ORDWAY & HOLLEY
M 25-54 – [EDIT] (3t)
M 18-49 – [EDIT] (7th)
M 18-34 – [EDIT] (15th)

[EDIT-numbers edited as we do not have permission from Arbitron to reprint the breakdowns of these demographics. Rankers are always permissible]

I've said it before, I don't understand radio ratings. This chart has WEEI getting murdered in every category, not just losing, MURDERED, but yet in total, WEEI'S ratings are higher. ?????? Who is the source of these numbers and is he/she credible?

 

[dumber than a box of hair]

I've said it before, I don't understand radio ratings. This chart has WEEI getting murdered in every category, not just losing, MURDERED, but yet in total, WEEI'S ratings are higher. ?????? Who is the source of these numbers and is he/she credible?
[/quote]

WEEI's numbers are NOT higher. There is obviously some serious erosion in WEEI's numbers, particularly in the younger demos.

The numbers are straight from Arbitron's software and the virtual rating books, available to subscribers only. At some point the moderators are likely to delete the posts containing the numbers (if they're paying attention...hint, hint), since any numbers other than 6+ in PPM markets and 12+ in diary markets are not available to the general public, per Arbitron's licensing agreement.

 

[ArtSpooner]

I've said it before, I don't understand radio ratings. This chart has WEEI getting murdered in every category, not just losing, MURDERED, but yet in total, WEEI'S ratings are higher. ?????? Who is the source of these numbers and is he/she credible?

WEEI's numbers are NOT higher. There is obviously some serious erosion in WEEI's numbers, particularly in the younger demos.

The numbers are straight from Arbitron's software and the virtual rating books, available to subscribers only. At some point the moderators are likely to delete the posts containing the numbers (if they're paying attention...hint, hint), since any numbers other than 6+ in PPM markets and 12+ in diary markets are not available to the general public, per Arbitron's licensing agreement.


[/quote]Wasn't there a big flap last month and WEEI was declared ahead in all of the important demographics? What happened in a month? I can understand mid-days, because the M&M show is terrible, but D&C hasn't changed and the Big Show has improved.

 

[dumber than a box of hair]

Wasn't there a big flap last month and WEEI was declared ahead in all of the important demographics? What happened in a month? I can understand mid-days, because the M&M show is terrible, but D&C hasn't changed and the Big Show has improved.

I think that had to do with WEEI combining its Boston and Providence numbers, but the quoted figures from Arbitron are for WEEI (AM) only.

 

[onair]

Providence numbers just released tonight, and WEEI-FM is strong with a 5.2, and WBZ-FM not too bad with a 1.6 in Providence.

http://www.radio-info.com/markets/providence-warwick-pawtucket

 

[4CX1000A]

The numbers are straight from Arbitron's software and the virtual rating books, available to subscribers only.

I'm surprised to see them here. The old paper Arbitron books used to have some pretty strong language about copyright protection. I guess times -- and Arbitron -- have changed.