Here's the bottom line. This book was so messed up, obviously somebody contacted Arbitron, and they started an investigation. Do you really believe that WAAL went down to a 3.9? Give me a break. I find it hard to believe that Q 107 could do as well as they did, considering the really bad signal, no format, 5,000 songs in rotation, and the birds nest of translators all over town. Cool is a different story. Considering they are the only "semi" oldies station in town, they should be at the top of the heap 50 plus, and wind up with about a 3 - 4 share 12 plus. But again, weak signal, too many translators, and 5,000 songs in rotation. I know, everybody says it's not the size of the stick, it's how you use it. I agree 100%. But from a competitive stand point, in a market like Binghamton, it's going to be very hit or miss. I'm sure everybody knows that by now. Take Wild 104 for example. That station came on strong, and was holding a level ground for a long time. The only CHR in town, a decent signal....a 4 share? Not good. Way to recurrent and gold based. Yes, with any CHR, you want to be conservative between 6A-7P, but when a record goes to the top 5 on the chart, regardless of weather it's a pop, rock, or urban record, it should be played 24/7, not 7P-5A only. It's a hit for a reason, people lke it. I feel bad for Matt, because I hear that he has very little control of that station even though he is the PD. But that's the way it is now days. Star 1057....well, that's a whole different story. A friend of mine always says, "this is such an easy business, but everyone makes it so damn hard". He's so right. That's enough of that. By the way Justin, I hate to burst your bubble, but you and everybody else over there at Pee Wee's playhouse radio really need to wake up. All of you live in your own little radio world, and now you're caught. Considering it says CDW & RRQ will be substantially affected....G U I L T Y. Oh man, just how low can some go.
