Buckethead said:David,
The CC JSA lasted a year and a half.
Indie lasted 5 years.
So the station was profitable to Entravision in the 3.5 years after the JSA, until the economy fell and ad revenue dropped below an acceptable level.
Yes, that's public knowledge. The JSA was what achieved visibility and credibility for a station that, on its own, could not get in the door of most agencies. And that is what attracted some management talent that was able to sustain the station after the end of the JSA (although they had a lower level JSA for part of the remaining time, too).
The economy really collapsed in Q3 of '08, and fell the most in Q4 of '08 and Q1 of '09. By the time it was realized that we had more than a repeat of the '02-'03 recession (big drop in the markets, no drop in radio revenue), the PPM reports had been out since early August and it could be seen that Indie was definitely massacred by the reality of the PPM.
The issue, in short, is that adjusted for the PPM and the decline in market revenues, the station would be billing about $1.6 million today... less than what Gato does now.