It's sort of a paradox, CCM radio won't play the CCM gold songs (70's, 80's, and even the 90's), because they want the sound to be digital, which to me is not reason enough to not play them, but that's just me, and the record labels won't bother to remaster them in digital, because they believe there isn't a market or demand for it, yet the record labels have digitized the big bands of the 1930's and 40's from the old scratchy shalack 78 rpm recordings (now there you can really tell the difference in the sound quality from the original recordings and the new CD's), the sounds of rock and roll from the 50'and 60's, disco from the 70's, country music from the 50's-80's so why not create that demand as there are plenty of "older" CCM listeners who got saved during those early years of CCM radio.
My point is if CCM radio played that music then there would be a demand for it, even from some "younger" listeners. The reason I know this, is during the 1960's, big band music was non-existant on radio for the most part during that time. It was very hard to find that music anywhere on either AM or FM. Classical Music was very available on FM and even on AM then, but big band was a scarce commodity. As a result the music stores had very little big band records to sell as the record labels weren't releasing any. In the 1980's the nostalgia formats started popping up on radio, all of a sudden the record labels started re-releasing the big bands on CD all digitalized. Today even though the large segment of the big band audience is definitely the older segment of the population being in their 70's, 80's, and 90's there's a large selection to choose from at the record store. So it would make sense that the a "revival" of CCM gold could happen if CCM radio started playing it again.
My point is if CCM radio played that music then there would be a demand for it, even from some "younger" listeners. The reason I know this, is during the 1960's, big band music was non-existant on radio for the most part during that time. It was very hard to find that music anywhere on either AM or FM. Classical Music was very available on FM and even on AM then, but big band was a scarce commodity. As a result the music stores had very little big band records to sell as the record labels weren't releasing any. In the 1980's the nostalgia formats started popping up on radio, all of a sudden the record labels started re-releasing the big bands on CD all digitalized. Today even though the large segment of the big band audience is definitely the older segment of the population being in their 70's, 80's, and 90's there's a large selection to choose from at the record store. So it would make sense that the a "revival" of CCM gold could happen if CCM radio started playing it again.