But, they aren't still doing it are they?
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Are specialty shows worth it for stations?
- Thread starter tall_guy1
- Start date
No, just because they were "consolidated" as part of the audacy alternative experiment. They were still somewhat adventurous until 2020.
The point being; stations generally don't change if it's working for them financially.
The Audacy consolidation didn’t work for them financially either.
Really? Do you have access to cash flow numbers specifically for that station? Or, are we talking about 6+ ratings again?
IIRC, while the exact cash flow numbers weren’t made public, there was a strong indication that the financials were looking pretty dire at the time. Audacy is still reeling from it to this day in general, which is why they’re seemingly looking into selling transmitters and divesting or selling stations. Not to mention trying to avoid being delisted.
Audacy is not suffering from the effects of lower ratings on a couple of stations. They are suffering from the debt service on their acquisitions, including the assumption of about $1.5 billion in debt from CBS Radio as part of the acquisition of those stations.
Exactly my point. Just because someone doesn't personally care for a format(s), or hold some weird grudge against the parent company, doesn't mean a particular station isn't successful.
I got to thinking...does every forgotten song sound bad to listeners? There's something that makes me smile hearing a song I hadn't thought of in a while, and I can't imagine every song people haven't heard in a while elicits dread. I don't think "I Gotta Feeling" elicits the same feeling as it has been almost in constant rotation since its release in 2009.
I could never hear that song again and be happy.
That is my point. I am saying forgotten hits might elicit nostalgia for some that aren't particularly grating.
They just don't elicit nostalgia in ENOUGH listeners as measured through song testing. David has explained this nearly a zillion times.
A zillion and 13 times.
There are occasionally songs that pop back up to being playable in music tests, but when they have been in rotation for a few months, they usually go negative again.
Out of curiosity...has acstation ever attempted to play songs that don't necessarily test positive perhaps, but not overly negative. For example, if a station were to spin a song say Trust my Lonely from Alessia Cara, would it impact a station in a negative way?
How would you propose this happen? And for what reason? That's the real question. Why would someone do this?
Just a hypothetical question. Say maybe a CHR or Hot AC uses something like that as a gold track.
Once again: Why? Would you knowingly eat something that could make you sick?
It might spruce up their playlist, even if listeners remember it as "average."
It might also get them fired. Unless we're talking about college radio.
Or isolated, unrated-market stations with no real competition in their small towns and no big-city radio within 100 miles.
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