clouseau said:
Let's also remember that the "National availability" of HD is still a couple of years away.
A "couple of years away?" GMAB. We're talking about replacing the better part of 800 million radios (the industry's estimate, not mine) before HD Radio becomes economically viable on its own. That's not going to happen for decades, if at all, especially since analog radios are still available and still cheaper than digital ones, and since consumers currently see no benefits at all from HD Radio, if they're even aware it exists.
The only thing that's happened in a "couple of years" is the repeatedly squandered opportunities of iBiquity and the radio manufacturers to get their act together and start marketing this turkey. Until they stop telling us "wait until next year" and start aggresively marketing HD Radio the way it should be done (meaning, no non-working radios on store shelves and the complete destruction of most consumers' current perceptions that they are listening to HD audio on analog radios), this tech is a dead duck, the same as AM stereo or FM quad.
We have to remember that we who populate these boards are NOT the average radio listener. Our perceptions are not the same as theirs. HD Radio, as currently sold and marketed, is NOT a must-have. If this tech is to have any chance of success at all, that perception has to change, and those who are marketing the product right now are NOT getting the job done.