DavidKaye said:
The stations that sell block programming and the religion outfits (KVTO, KFAX, KEST, KLOK, etc) do not have respectable ratings and yet they make money. You do not necessarily need large numbers of listeners in order to make money in radio. In fact, Multicultural and Salem make their money on low-rated AMs all across America because they've found enough people willing to buy time on them.
I follow your logic. In fact, I once managed a "preach and teach" religion station so I have some exposure to this part of the broadcasting industry.
There has always been and I guess there will always be this "tug of war" within the industry about the "healthy" course for broadcasting, and it ties into the much larger political discourse of our nation.
From sometime in the late 1800s, through the early 1900s, but hitting a harsh wall of public opinion as we came out of WWII and faced Communism head-on in the Cold War era... out nation saw the rise of so-called Progressive thinking. It was in vogue in the early 1900s for people to openly entertain thoughts of socialism.
So. When broadcasting came into being, the collective wisdom of Washington was to assume the airwaves were public property and to grant broadcasting licenses to people who would operate "in the public interest".... whatever that is.
About 30 years ago we began seeing a shift toward a much more so-called Conservative thinking. It is now in vogue to think that the person or company that legally occupies a frequency OWNS that frequency and has little or no obligation to operate "in the public interest"... whatever that is.
In the housing industry, public policy tries to minimize or eliminate "slum-lord housing" as not being in the best interest of society. And yet, there are people who are in economic conditions who can only find shelter within the slum-lord form of housing. So we tolerate minimal amounts. If you grow up in a family that invests in the apartment industry and dad suggests you go off to college and prepare for a career managing the family business, I doubt that any university offers much coursework on how to manage slum-level housing.
I am very reluctant to make this comparison.... but there are some traits about brokered radio, vanity radio, etc that parallel slum-housing. I don't expect to see public political unrest with citizens demanding that Congress facilitate the expansion of this form of broadcasting. A solid, stable industry offers career paths that entice talented people to devote their lives to the arts and skills that make the industry work.
This sub-culture of the broadcasting industry is probably not the future and the poster child for what radio is and what radio will be. On the other hand, if I am wrong, and this kind of "not programming dependent radio" IS the future of the industry, I would predict the industry has no future.