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Asterisk is selling Gainesville/Ocala cluster to JVC Broadcasting

ThatGuyOnTheRadio said:
Bet on it...
Click to expand...

While it is highly likely that a format change is forthcoming with any, or all three, of the Gainesville class "A" signals, do you foresee any format changes with the cluster's crwon jewels WTRS and WMFQ? If so, to what?
 
Billing will play into it, and sometimes an outsider can be surprised by how much a particular station is actually generating. But if BXY and XJZ are doing about what you'd normally think (not much), then both are candidates to flip.

I've said for years--on this board--that whoever has the brains to provide a local-quality FM CHR signal to both Gainesville/Alachua and Ocala/Marion will mop up in this market.

Maybe these guys are that smart.
 
amfm is right, and Mark, you should know this, revenue will likely gauge which station(s) will flip. TRS has seen better days since the launch of The Gator. Now, what their revenue is like, I don't know.

I could see News/Talk moved to 104.9 and a new music format launched on 99.5 OR a simulcast of 102.3/104.9 brought back and a new format there if TRS is not cutting the mustard.
 
ThatGuyOnTheRadio said:
...Mark, you should know this, revenue will likely gauge which station(s) will flip. TRS has seen better days since the launch of The Gator. Now, what their revenue is like, I don't know.
Click to expand...

Oh, I am well aware of the current market conditions and also what it will take to make these Asterisk stations dominant players in the market, even surpase WOGK in overall ratings, market share and ad revenues, although I'm not giving any details here. I was simply asking for your opinion since you seemed to be quite certain some, if not all, of the Asterisk stations are due for a flip. As for now, I'm taking the "Sergeant Schultz" approach. "I know noooooothiiiing".
 
Hopefully anything but country. 92.9 and either
99.5 or 100.9 as a CHR or hot, hot AC might work. Could they use a combo to take on Magic?
 
jmtillery said:
I see the previous posts dating back to May have completely vanished once again.
Click to expand...

They restored back to May 27th so everything after that was gone.

In summary, WBXY is now "Party 995" and 104.9 is back to a simulcast with WTRS as "My Country". 92.9 and 100.9 remain with their current formats. JVC is promising local hires, promotions, and a street-level studio in Gainesville.
 
Test, test... 1,2,3. Is this thing working?

Okay, here's my quick take.

Party's EDM will be a hit with a slice (a fairly small slice, I'd say) of the 50,000 UF kids. Whatever audience and billing it develops will come from Kiss & TMG's pockets, but it won't affect the general market. It's a niche player. TRS again becomes (now) the third of the full-market Country signals. Chip, chip, chip. Yawn.

Had it been my call, I would have paired one of the Gainesville sticks with 92.9 and tweaked MFQ's Hot AC into a Pop CHR. But this must be too obvious. Oh, well...
 
amfmxm said:
Had it been my call, I would have paired one of the Gainesville sticks with 92.9 and tweaked MFQ's Hot AC into a Pop CHR. But this must be too obvious. Oh, well...
Click to expand...

I'm with you on this one.  Dance seems like too much of a niche format. A 92.9/99.5 CHR combo would have worked although you gotta give listeners a reason for leaving Kiss. I bet 995 slides into a CHR with dance late nights maybe.
 
Jeff said:
I'm with you on this one. Dance seems like too much of a niche format. A 92.9/99.5 CHR combo would have worked although you gotta give listeners a reason for leaving Kiss. I bet 995 slides into a CHR with dance late nights maybe.
Click to expand...

Well, the first thing that happens when a new challenger hits the air is that they'll siphon-off some AQH from the established player simply through sharing those listeners. ("Look, now I have two buttons to push!") You never have to beat Kiss in Gainesville to beat them in the book.

Let's say that Kiss has an AQH audience of 2,000 persons. And let's say the best you can do in Alachua is 1,200 persons--so they're still killing you at UF. But you can add another sorry-ass 1,200 from Marion--where Kiss doesn't exit--and you emerge with 2,400 AQH Persons and the CHR crown--and the agency business that comes with it. It comes directly from their wallet, so you're hurting them and helping yourself. So maybe it means you have the bucks to promote heavily in the next book and they don't. So you grow to 3,000 and they drop to 1,500... and they switch to Urban AC just to get the hell out of your way...

That's the way it works in real life radio. Ain't rocket surgery.
 
Which station is going to spend more than $6 to promoting themselves in 2013? Geez, AMFMXXXM, my friend, here in Nastyville, TN, we have three country stations keeping each other down when you have other formats that have single playas that own the numbers and yet it's "too much effort and too expensive to change." C-Named Corporate Radio isn't into the fights of the days of real radio. Now JVC might just surprise the market by TRYING. And spending $$$. BTW, FUNNY POST ESP. your second paragraph. Made my sorry ass laugh!!
 
Students don't translate into ratings because Arbitron can't find them. Their permanent addresses are often somewhere else and they don't have land-line phones. I know Arbitron has made some upgrades to their methodology, but for the most part ratings are determined by old people who haven't moved in years.
 
Thanks, Tibbs--I aim to please. And, you're right, of course--nobody wants to exceed the $5 promotional limit.

Parttimer, students do count, but often not in the way you might think. For one thing, a university with say, 50,000 students might provide on-campus housing for 15,000 of them--meaning that the majority of students actually live in the community with everyone else, and are surveyed like everyone else.

On the other hand, most students are way too busy trying to get drunk or trying to get laid--to mess with a damn radio survey.

Persons 18-24--and especially Men 18-24--are the least likely to participate in either Arbitron or Nielsen surveys. But not because of any flaw in the research. "Screw this! Grab me another Bud!"
 
I listened to Party 99.5 for a few hours last night. It's not my format-of-choice. But then, as a 49-year-old male, I'm nowhere near their target demo. I think they will do well in Gainesville. The signal limitations of 99.5 means no Ocala coverage, but this is fine since most of the younger demos are in Alachua Co. Party is upbeat, uptempo, and plays a lot of music.

The big question: how much is Doug Gillen willing to spend to defend his turf?
 
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