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Atlanta Radio Ratings - December 2022

I used to work at Star in the early 90s. When they wouldn't touch rap music with a 10 mile pole. So to have them playing all of it now and acting like this is their throwback history is laughable. I am glad Atlanta isn't buying it. As far as the dance goes, they really didn't stick with it long enough. It is like their ratings were not booming so they dropped it but kept the "feel good throwbacks" like Thats just the way it is some things (racism) will never change by 2Pac. Yeah what a feel good anthem! And their ratings have only gotten worse...so premature I think to just assume yanking dance was the solution. It must have tested well to start with it....?

If they were too scared of dance, maybe they should have gone in the direction of 93.9 MIA in Miami. It’s “90s to now” and is pretty AC’ish with rhythmic/dance tracks thrown in. I get that Miami is different, but maybe something like this could have grabbed some listeners from B98.5 that wanted an older and more rhythmic variety.

 
That "we play everything and mix it all together" doesn't seem to be working well for Star 94. It's hard to get retro-Rap to blend in well with CHR and Top 40 radio.
 
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