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Atlanta Radio Ratings: September 2023

The Fish is back in action after their usual summer no-carpool swoon. And WBIN got a listener with a meter!

Noticed that 98.9 is completely absent...still waiting on Cumulus to do something with it now that [email protected] is settled in.
 
For an alternative station they sure barely talk about it on their socials. But eh, they can have their retirement home of a station.
 
Top 5+ demo rankings analysis from research Director Inc.:
(scroll down to see Atlanta)

RADIO RATINGS ROUNDUP SEPTEMBER 2023 PART 2 | Research Director, Inc.

As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The R
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WAMJ 2. WSRV 3. WVEE 4. WNNX (up from #7) 5. WSB-AM (up from #12) 7. WALR 8. WSB-FM (down from #4)
18-34: 1. WSRV 2. WALR 3. WVEE 4. WAMJ 5T. WSB-FM 5T. WWWQ (up from #10) 5T. WHTA (up from #13)
_______ 8. WUBL (down from #3) 13T. WWPW (down from #5)
18-49: 1. WSRV 2. WVEE 3. WAMJ 4. WNNX (up from #8) 5T. WSB-FM 5T. WALR 5T. WWWQ (up from #10) 5T. WHTA
 
jabba17 said:
The Fish is back in action after their usual summer no-carpool swoon. And WBIN got a listener with a meter!

Noticed that 98.9 is completely absent...still waiting on Cumulus to do something with it now that [email protected] is settled in.
Click to expand...
I’ve noticed they’ve stopped mentioning that you can listen to 99X on 98.9. Leading me to believe a change will be coming soon.
 
101tm said:
At this point, 99X’s revival seems to have legs. If they’re still increasing and in the mid-3’s, I’d say they’ve already outdone the wretched Rock 100.5.
Click to expand...
I know several people on the board have said Q and X would never swap frequencies but wouldn’t it be a fiscally responsible decision at some point down the road to swap them if the trend continues to be that X does better than Q every month in the ratings?
 
#4 25-54 and 18-49 for 99X is amazing. Especially on a signal that’s somewhat limited in areas where they could pick up more listeners (mainly northern on the 85/985 corridors). Still, 99X hasn’t cut in to The River’s #1 insurmountable lead.

I think it would take a lot for Cumulus to bump Q(now called 99.7) back to 100.5. Name change (again), reducing The Bert Show to a weaker signal, etc.
 
101tm said:
#4 25-54 and 18-49 for 99X is amazing. Especially on a signal that’s somewhat limited in areas where they could pick up more listeners (mainly northern on the 85/985 corridors). Still, 99X hasn’t cut in to The River’s #1 insurmountable lead.

I think it would take a lot for Cumulus to bump Q(now called 99.7) back to 100.5. Name change (again), reducing The Bert Show to a weaker signal, etc.
Click to expand...
WWWQ just moved back into the top 5 within its 18-34/18-49 target as well. The station may be one that has ups and downs until the CHR/Pop format has another rebirth phase (if it ever does, but that's a different conversation), but they're clearly still a healthy station at the moment. Wouldn't surprise me at all if they were a top 5 biller in the market or close to it.
 
jt99 said:
WWWQ just moved back into the top 5 within its 18-34/18-49 target as well. The station may be one that has ups and downs until the CHR/Pop format has another rebirth phase (if it ever does, but that's a different conversation), but they're clearly still a healthy station at the moment. Wouldn't surprise me at all if they were a top 5 biller in the market or close to it.
Click to expand...
Is there some kind of report out there that tells who are the top billers?
 
RadioDoogie said:
Is there some kind of report out there that tells who are the top billers?
Click to expand...
Miller Kaplan and BIA Advisory Services do report estimated station revenues.
BIA puts out an annual press release that features the Top 10 Billing stations in the US.

For more info, you'd have to cough up a few thousand dollars to access their reports.
@DavidEduardo can shed more light on this.

For example: WSB-AM was the #4 national biller in 2020 and #12 in 2021:
radioink.com

WTOP Top Biller in 2020 - Radio Ink

With $62 million in revenue in 2020, Hubbard Radio's WTOP in Washington, DC was by far the top billing radio station in 2020, according to new data from BIA Advisory Services. iHeartMedia's KIIS-FM in Los Angeles was next at $38.9 million.
radioink.com radioink.com
www.insideradio.com

All News Captures Four Of BIA’s Top Ten Billing Stations In 2021.

For an eighth consecutive year, Hubbard Radio’s WTOP-FM Washington, DC (103.5) was the top billing radio station in 2021, according to BIA Advisory Services. The news giant pulled $70 million
www.insideradio.com www.insideradio.com
 
Last edited:
RadioDoogie said:
I know several people on the board have said Q and X would never swap frequencies but wouldn’t it be a fiscally responsible decision at some point down the road to swap them if the trend continues to be that X does better than Q every month in the ratings?
Click to expand...

No, it would not.

Q is a strong biller; moving them to 100.5 would shrink AQH share and put them at a serious disadvantage versus 96.1 and 94.1.
 
pjc1961 said:
In the sports realm, Summer '23 (JUL-AUG-SEP PPM) results for 92.9 The Game - age 25-54 Men:
2nd (6.8) Mon-Fri 6 AM - 7 PM; 2nd (5.6) Mon-Sun 6 AM - Midnight.

barrettsportsmedia.com

92.9 The Game Enjoys Ratings Growth in Atlanta Summer Book

In weekday prime (M-F 6a-7p), the station finished 2nd overall with a 6.8 share.
barrettsportsmedia.com barrettsportsmedia.com
Click to expand...
And that's good for 92.9 considering they don't have the Braves and it's offseason for basketball.
 
pjc1961 said:
Miller Kaplan and BIA Advisory Services do report estimated station revenues.
BIA puts out an annual press release that features the Top 10 Billing stations in the US.

For more info, you'd have to cough up a few thousand dollars to access their reports.
@DavidEduardo can shed more light on this.

For example: WSB-AM was the #4 national biller in 2020 and #12 in 2021:
radioink.com

WTOP Top Biller in 2020 - Radio Ink

With $62 million in revenue in 2020, Hubbard Radio's WTOP in Washington, DC was by far the top billing radio station in 2020, according to new data from BIA Advisory Services. iHeartMedia's KIIS-FM in Los Angeles was next at $38.9 million.
radioink.com radioink.com
www.insideradio.com

All News Captures Four Of BIA’s Top Ten Billing Stations In 2021.

For an eighth consecutive year, Hubbard Radio’s WTOP-FM Washington, DC (103.5) was the top billing radio station in 2021, according to BIA Advisory Services. The news giant pulled $70 million
www.insideradio.com www.insideradio.com
Click to expand...
Those "financial advisors" on WSB hawking pricey annuities without saying "annuities" must have a lot of coin.

Shows you can make lots of money with an annuity--if you're the seller, not the buyer.
 
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