ALT 949, 973 The Fan, and Sunny 981 still has 1 HD Radio left on HD3
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Audacy discontinuing HD2 to save money?
- Thread starter rustyhodge
- Start date
They're a rounding error. The only semi-mainstream without an AM tuner was the Tesla Model 3 and its stretched sibling, the Tesla Model Y. I don't have data on this, but I'd wager 99% of cars on the road today in the US have an AM tuner.
Unless u have TuneIn but there's no Audacy stations, the only other resort is Apple CarPlay and Android Auto.
What you're describing are simulcasts, not separately-produced HD Radio channels, and none of the examples you cite would incur music licensing fees.
I've posted this in every previous discussion of this topic. Basic facts:
Here are the electric vehicles without AM radio:
All Tesla models, the Ford F-150 Lightning (2023 model year---'22s had AM), three Mercedes-Benz EVs, two BMW EVs, the Porsche Taycan, Audi e-Tron, VW ID.4, all new Volvos.
That's it. And every one of those (save Tesla) is a decidedly low-volume car.
Tesla is the only American manufacturer to suggest that interference makes AM untenable in an electric car. Every other American maker of an EV (and every Asian maker) makes it work just fine.
Ford did not give a reason for its decision on the Lightning, and it continues to include AM in its other EV, the Mustang Mach-E.
The European brands are backing out because the AM band is nearing extinction in their home countries. On higher-volume vehicles, they can budget for AM-capable receivers in North America and another receiver for Europe, but again, these are small-volume vehicles.
In the third quarter of 2022 (latest numbers we have), EVs made up 6.1% of new car sales in the U.S. That's up from 2.5% in calendar year 2021.
What are you hearing on ‘The Torch’?
There are still very few of those, and AM will be pretty totally dead before that number of AM-less cars becomes significant.
The SoundExchange royalty costs for online are pretty significant. Way more expensive than the bandwidth, which is pretty cheap these days if you know where to go.
It's possible they're getting higher CPMs based on the data they have on their listeners. Mobile apps open up a world of tracking info that a broadcast can't.
How will the music industry knows about this loophole
In the Orlando FL area - WQMP-HD3 "New Arrivals"101.9-3 is missing....(Audacy station)
kw - Melbourne FL
kw - Melbourne FL
Few audio ad campaigns go deeper than the age, gender and ethnicity of listeners.
While phones are tied to individuals, connectivity at home or at work are "group" based and there is no reliable data on who is actually streaming.
I'm not sure how it is a loophole; royalty costs for streaming are higher than terrestrial because 1) currently terrestrial is exempted from a royalty on the sound recording (e.g. via SoundExchange) but streaming (even by terrestrial broadcasters) isn't.
That's true for over-the-air. But there is a lot of targeted audio advertising in streaming.
My company is non-commercial streaming only, but I know folks in the streaming ad-insertion business and they're always pitching me on their capabilities.
Even on desktop there is a lot of ability to know who actually is streaming, companies like Khoros really know a lot about the user. The ad-tech industry is kind of scary in what they know about their users both on desktop and mobile.
That being said, I believe that most "online radio" listening is on mobile these days?
Since we're not ad-supported we don't track this stuff too closely, but during the work day, most of our listeners use a desktop/laptop now. In the past when they were in-office, it was more mobile during the day. Smart speakers are popular during the evenings / mornings.
I'm not sure where I was going with all this...
I'm also wondering if the dropping of the HD2s is something to be seen as a "we are focusing on revenue and dropping low-revenue services and the associated expenses", meant to appease the financial markets, even though it's not saving that much money?
Maybe they should consider offering their HD2s for lease/LMA to local groups? Although probably not enough money there to make it worthwhile for them.
Maybe they should consider offering their HD2s for lease/LMA to local groups? Although probably not enough money there to make it worthwhile for them.
Orlando again.....
WOCL-HD3 - Deland-Orlando 105.9-HD3 is not on (relayed OK93.5FM Spanish-Mexican) - Audacy
WJRR-HD3 - Cocoa Beach-Orlando - 101.3-HD3 is still on but no audio (iHeart Radio - alternative....)
kw - Melbourne FL
WOCL-HD3 - Deland-Orlando 105.9-HD3 is not on (relayed OK93.5FM Spanish-Mexican) - Audacy
WJRR-HD3 - Cocoa Beach-Orlando - 101.3-HD3 is still on but no audio (iHeart Radio - alternative....)
kw - Melbourne FL
OK, so everybody has a computer or smartphone..... and most of them are on YT, FB, Twitter, Spotify, Netflix, video gaming, etc.
How many people actually stream their local stations? Few seem to show up in the ratings anywhere. I know it happens, but it can't be in the millions per large metro.
I posted a study about that last month. The problem with streaming on phone is it's usually done using earbuds. That listening doesn't get picked up by PPM. There's a connection users are supposed to make when they use earbuds, but it likely gets overlooked. It may not show up in Nielsen, but it gets counted in the app, because the listenership gets reported to SoundExchange for royalty payment.
Only
In last month's numbers WFAN New York's stream alone had a 2.0 share and a Cume of 243,700. SBS' "Mega 97.9" WSKQ had a 1 share and a Cume of 181,400.
radioinsight.com
Only a handful of companies split their streams from their primary signal for the purpose of ratings. Audacy and Cox among them.
In last month's numbers WFAN New York's stream alone had a 2.0 share and a Cume of 243,700. SBS' "Mega 97.9" WSKQ had a 1 share and a Cume of 181,400.
New York
Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com
It’s not about who is—-it’s about who’s able.
Fair enough, but some YT vids can get more listeners/viewers in just a few days.Only
Only a handful of companies split their streams from their primary signal for the purpose of ratings. Audacy and Cox among them.
In last month's numbers WFAN New York's stream alone had a 2.0 share and a Cume of 243,700. SBS' "Mega 97.9" WSKQ had a 1 share and a Cume of 181,400.
New York
Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
My point being that HD radio is usually part of a radio system in one's car or maybe at home, where the only competition for the listener's time is the other 60 or so stations in a metro.
On the internet, you've got millions of competing streams, sites and apps. Much more competition for device time.
HD radio is a great idea. It's too bad it hasn't really taken off, the relative lack of receivers being the main issue, along with the fact that everything is internet based anymore. The future is internet content. Period.
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