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Audacy On SiriusXM

T

TheBigA

Interesting story as Audacy licenses access to some local news & sports stations to SiriusXM. According to the article, Sirius will pay Audacy a license fee, and will get to sell advertising when users tune in (sounds like a pre-roll). Some may remember that at one time, a number of Clear Channel radio stations were available on Sirius, including KIIS and WHTZ.

www.nytimes.com

New York’s WFAN, other top local sports-radio stations coming to SiriusXM

Audacy is licensing the rights to 42 stations to the satellite radio platform, including WIP in Philadelphia and The Score in Chicago.
www.nytimes.com www.nytimes.com

Adding another article that specifies the stations that will be heard on SiriusXM

barrettmedia.com

Audacy Partnering with SiriusXM to Bring Sports, News, Talk Stations to Satellite Radio

The rollout begins Tuesday, September 1.
barrettmedia.com barrettmedia.com
 
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This makes me wonder if they've simply run out of ideas at SiriusXM.

These stations are encoded for Nielsen PPM. These signals should be detectable by Nielsen. So I expect they will add to the SLR for each station.
 
Interesting that KMOX is included in the SiriusXM press release as one of the Audacy stations joining the SiriusXM lineup later this year. With the sale of Audacy's St Louis cluster (including KMOX), I wonder if that will really happen.

Also, if SXM wants to license content from other broadcasters, I wish they'd bring back BBC Radio 1.
 
radiophiler said:
SXM blog post on this: 42 Local Sports, News, and Talk Stations from Audacy Are Coming to SiriusXM

Some sports stations will be available on "most SXM radios" starting Sept. 1. Later in the year (no date given) more sports, news and talk stations will be available on the app and 360L radios.
Click to expand...

Only eight stations will be available on all SiriusXM receivers: WFAN New York, WSCR Chicago, KRLD-FM Dallas, KGMZ San Francisco, WIP Philadelphia, WEEI Boston, WXYT-FM Detroit, KDKA-FM Pittsburgh, and WKRK-FM Cleveland. The remainder of the Sports and News/Talk will be on the 360L and app.

TheBigA said:
This makes me wonder if they've simply run out of ideas at SiriusXM.

These stations are encoded for Nielsen PPM. These signals should be detectable by Nielsen. So I expect they will add to the SLR for each station.
Click to expand...
Run out of ideas? This now makes SiriusXM able to sell and market national AND local sports talk in one suite. They want to keep listeners in their infrastructure and gives them more to sell.

I wouldn't be shocked based on what I'm hearing if some Audacy music personalities end up on SiriusXM music channels or some SiriusXM specialty shows end up on Audacy stations.
 
lanceventa said:
I wouldn't be shocked based on what I'm hearing if some Audacy music personalities end up on SiriusXM music channels or some SiriusXM specialty shows end up on Audacy stations.
Click to expand...

I was thinking about that when I saw this story. It would save them a lot of production expense. They had been very possessive about that in the past. They felt their biggest selling point was exclusive content. The previous CEO was very anti-broadcasting and always spoke of broadcasting as his competition. In fact he held up the passage of the music modernization act because he insisted on including the music royalty on AM/FM radio. A lot of things have changed.

When you say "specialty shows on Audacy stations," might that include Howard Stern?
 
Hearkening back to the old days when KIIS, WLW, Z100 etc. used to simulcast on XM.

I wonder how the sports play-by-play will work. When WLW was on XM 173 they blacked out the Reds and Bengals games so I assume it'll be like that.
 
Interesting story. I'm assuming that there are more limitations on channel availability on Sirius than on the Internet. If that is true, I wonder which current Sirius channels will be discontinued to make room for the new entries.
 
ted chittenden said:
Interesting story. I'm assuming that there are more limitations on channel availability on Sirius than on the Internet. If that is true, I wonder which current Sirius channels will be discontinued to make room for the new entries.
Click to expand...
They may just move more SiriusXM channels to the app to free up bandwidth for the Audacy stations.
 


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