Yes, 1.0 used 8VSB modulation, and 3.0 is using COFDM.ATSC1 does a horrible job with it but perhaps ATSC3 has addressed it.
I recommend videos from Tyler The Antenna Man. In this video he is at NAB 2023 covering the new 3.0 tech and markets. At the 2:30 mark he shows a demo of Sinclair's proposed ATSC 3 radio standard.