August 2010 Ratings

[aindik]

There was a discussion elsewhere about how New York's WRXP often does countdowns or other special themes on holiday weekends to break the monotony of their playlist (which, for the record, is far more eclectic and diverse than Radio 104.5's playlist). To date, I have yet to hear WRFF implement anything like this during their 3+ years on the air, with the exception of an "Under The Covers" weekend, where they play a cover of a song maybe 1 out of every 5 or so songs that they play. On those weekends, they're still playing it extremely safe by working in the most stale, predictable tracks you can think of.

Of course, as is pointed out in that discussion elsewhere, or well within the subtext, WRXP is the lowest rated full signal, commercial, English language FM station in New York.

 

[evolve991]

SoulCrusher I have to agree with you on RFF. They do stick to the safest of altrock. But I also have to admit that when I'm in the car and can pick up the Philly stations I have it on 104.5. And if I can't get that it means I can get 103.1 WRNR which is the soft version of WHFS. We don't have any true alternative on FM anymore. You have to have HD or streaming internet to get either of the 'heritage' alternatives now. I think as long as Philly continues to have format goulash like 'Rock You Grew Up On' or 'Everything That Rocks' rather than Modern/Alternative WRFF will remain without real competition on real radio. Y-Rock has gone pretty much extreme Indie with some 'mainstream alternative' ( how can there be such a thing?) thrown in. Even HFS on WIAD 94.7 HD2(say that fast!!) has gone to Free Form most of the time and is spinning stuff the original WHFS never did.

 

[danwxman]

Does CBS have, even one, female targeted station in the Philadelphia market?? Seems like some form of AC or CHR is the way to go with WYSP.

Their AMs are doing fine. No need to move to FM when they could be making some new cash with WYSP. Unless the station is already billing well, which it certainly might be. I just don't see how they sell it. They already own several other male targeted stations. It must thin the ad revenue, spreading it amongst so many male (and older) stations.

 

[danwxman]

By the way, take a look at WXTU's absolute collapse. What's going on over there?

 

[wprt949]

XTU makes money so beasley wont mess with that

 

[jimkorhan]

Dan you're a male why the hell would you care if a cluster has a female oriented station? BTW -- I would say WOGL is more female oriented than male. I think some of you people whine just to whine.

 

[aindik]

Does CBS have, even one, female targeted station in the Philadelphia market?? Seems like some form of AC or CHR is the way to go with WYSP.

Their AMs are doing fine. No need to move to FM when they could be making some new cash with WYSP. Unless the station is already billing well, which it certainly might be. I just don't see how they sell it. They already own several other male targeted stations. It must thin the ad revenue, spreading it amongst so many male (and older) stations.

As already posted, WOGL is somewhat female-targeted.

Do you really think a third CHR would work in Philly? Unlike NYC before 92.3 flipped, Philly already has 2 CHRs.

The reason CBS can't do, in Philly, many of the things it has done in other cities, is that Philly just has more commercial FM stations (and a smaller Latino population, so more stations to do programming in English) than those other markets, so the formats they are doing elsewhere are already being done by someone else here. If you take out non-comms and Spanish stations in both markets, Philly has way more FM stations than NYC has.

I would think a female-friendly AC on 94.1, skewing young so as not to cannibalize WOGL, would get decent ratings. I think that's probably the best way to go. Yeah, it failed on 97.5, but that's a marginal signal that needs something unique on it (i.e., talk) to get people to sit through the bad reception. 94.1 is a monster signal that could draw good ratings with a 25-34 skewing AC. Better ratings than they are getting with rock, probably.

 

[DG02816]

Sounds like the same type of whining I'm hearing on the Boston board; there, the whine is for an Urban AC. I guess some of these half-literate, racist hammerheads think that if most of the urban and Hispanic programming in NYC would go by the boards, and various types of rock would be put in their place, all would be right with the world. I would avoid that type of audience as if they had AIDS.
Reason for the programming in NYC being as it is, is simple.There is a market for it, and people willing to support it, like it or not. Companies go with what market research; it looks like rock isn't that strong there. And I will say this about WCBS-FM: One hell of a good sounding station!