Buffalo August Ratings

[SirRoxalot]

Here's the Nielsen Top 10 from RadioInsight.

Subscriber	Format	JUN 25 (APR-JUN)	JUL 25 (MAY-JUL)	AUG 25 (JUN-AUG)
WBLK-FM	Urban Contemporary	10.8	10.0	9.4
WYRK-FM	New Country	9.2	9.5	9.0
WGRF-FM	Classic Rock	8.8	8.1	8.6
WHTT-FM	Classic Hits	6.3	5.7	7.0
WKSE-FM	Pop Contemporary Hit Radio	5.6	5.5	5.8
WBEN-AM	News Talk Information	6.6	6.8	5.8
WTSS-FM	Adult Contemporary	4.1	4.3	4.1
WGR-AM	All Sports	4.3	4.0	4.1
WEDG-FM	Alternative	3.2	3.1	3.6
WBFO-FM	News Talk Information	2.9	2.7	3.4

WHTT had the biggest jump, up 1.3. It does make it look like the last rolling average was an aberration. Are WBEN and WBFO swapping some listeners?

Get the full view of 12+ here:

Buffalo/Niagara Falls

Nielsen Audio Monthly Ratings Buffalo/Niagara Falls (Market #59) Population: 1,011,800 Hispanic Population: 57,100 - Black Population: 133,100 Average Quarter Hour

radioinsight.com

 

[ckg279]

Couple of other things I noticed:

-102.5 K-Love has been on an upward tick, ratings-wise, the last 3 trends-even though their format is not my cup of tea.
-Good to see WEDG is gaining a bit more audience.

 

[Yeziknoradio]

-102.5 K-Love has been on an upward tick, ratings-wise, the last 3 trends-even though their format is not my cup of tea.

Interesting. K-Love doesn't even need to be in the book. It's not an advertising business. They are in the donation business. People will donate money to the station if they like what they hear, so why does this particular station need to stay in the book? Being the number one or number 10 station doesn't change the amount listeners are willing to donate...

 

[TheBigA]

Interesting. K-Love doesn't even need to be in the book. It's not an advertising business.

Neither is WBFO or WNED. But they get a lot of valuable audience demographic data.

Remember that subscribers get a whole lot more than what we see in the 6+

 

[davideduardo]

Interesting. K-Love doesn't even need to be in the book. It's not an advertising business. They are in the donation business. People will donate money to the station if they like what they hear, so why does this particular station need to stay in the book? Being the number one or number 10 station doesn't change the amount listeners are willing to donate...

As BigA said, stations can use ratings data to determine how their programming is being accepted (cume) and how long people stay with it (TSL) and what times of the day they tune in and out, how long they listen for, where they listen, what stations they share listeners with, how changes in the playlist might affect listening, the age range of listeners and a lot more. Looking at trending month to month also helps determine if adjustments are needed. Even the optimization or song rotations can be helped by judging time spent listening and listening occasions. And lots more.

 

[Radio-Bored-Op]

Couple of other things I noticed:

-102.5 K-Love has been on an upward tick, ratings-wise, the last 3 trends-even though their format is not my cup of tea.
-Good to see WEDG is gaining a bit more audience.

I didn't see k love, however I did think
WTSS was 102.5 ..... 🤣