August

[Tibbs4]

The numbers can't legally be printed because they are property of Arbitron. Arbitron releases certain numbers that you see listed in the ratings section on RI and elsewhere. You will see the actual numbers for the first three months (ending in Sept) of PPM for Nashville to be released on Oct 11.

 

[ChiefEngineer]

When I saw WMGC ahead of WSM and WLAC in key demos 18-dead and 25-54 I asked about weighting which has been done for African Americans.

No such weighting for our friends from the south. Given the true fear illegals have of anything regarding filling out forms can we establish any certainties? A reputable attorney repeatedly tells illegals to avoid police, avoid trouble, don't fill out forms, don't answer your door, don't answer any phone calls from anyone you don't know.

1) Only Hispanics listen to Am and the shared audience with WLAC and WSM are actually Hispanics working on bi-lingual English? As noted earlier a larger portion of Hispanics listen to AM?

2) The PPM encoder for WMGC was sent to WSM and the encoder for WSM was sent to WMGC? (Display is programmed wrong on both stations encoders.) WSM and WLAC were off for the majority of the book?

Gaylord should sell the tower site for WSM and use the money for billboards? This is quite simply ridiculous that it has fewer numbers than WMGC. You can't even hear WMGC at night at 5 red hot watts.

It is almost impossible that this could happen. I mean congratulations WMGC but can anyone say that WSM is this bad?

 

[davideduardo]

When I saw WMGC ahead of WSM and WLAC in key demos 18-dead and 25-54 I asked about weighting which has been done for African Americans.

The only "weighting" done in ratings is to insure true proportionality. So if a group (age, gender, geographic, ethnic, etc) is either under sampled or over sampled, it is weighted up or down to make the number proportional to the population.

No such weighting for our friends from the south. Given the true fear illegals have of anything regarding filling out forms can we establish any certainties? A reputable attorney repeatedly tells illegals to avoid police, avoid trouble, don't fill out forms, don't answer your door, don't answer any phone calls from anyone you don't know.

Less than 20% of Hispanics in the US are illegal. The rest are not going to have the "don't make yourself noticible" issue.

1) Only Hispanics listen to Am and the shared audience with WLAC and WSM are actually Hispanics working on bi-lingual English? As noted earlier a larger portion of Hispanics listen to AM?

Hispanics who are Spanish-dominant or bilingual listen to AM only if there is no FM alternative with the type of program format that appeals to them. In LA, for example, out of nearly 30 Spanish language 18-49 shares, only about 2 shares are for AM stations. AM is so challenged in Mexico, the government there is allowing nearly all AM stations to move to FM. The first set of 5 states offered the move will shortly have no AMs at all.

It is almost impossible that this could happen. I mean congratulations WMGC but can anyone say that WSM is this bad?

Low ratings and billings are nothing new for that facility; in PPM it appears from the ranker posted here that things are even worse than in the diary.

 

[ChiefEngineer]

I am not sure the percentage of Hispanics illegally in the U.S. are relevant. The format on WMGC is Regional Mexican.

There are a large number of illegal Mexicans. I am not a Mexiphobe. This is not speculative. An immigrationa attorney relates that in almost every family system there is an illegal. Even if a brother is legal, allowing parents to be legally here, other siblings cannot come without applying individually.

Even if there are large numbers this makes WSM look especially poor.WLAC, well, they aren't WSM.

 

[davideduardo]

I am not sure the percentage of Hispanics illegally in the U.S. are relevant.

You insinuated that illegal immigrants might not participate in ratings. That would be a relevant comment to a comment on WMGX if most of the potential listeners to that station were illegal; since most Hispanics are, in fact, legal, then the issue of legal status is itself irrelevant.

The format on WMGC is Regional Mexican.

Thank you for correcting your original post which said that the format was "Mexican."

There are a large number of illegal Mexicans.

And Dominicans and Colombians and Hondurans, etc. The only Hispanic group that has no illegals is Puerto Rican.

And even if you look specifically at Mexicans, the 20% rule still applies. About 80% are here legally, in fact.

Even if there are large numbers this makes WSM look especially poor.WLAC, well, they aren't WSM.

But WLAC has, for the longest time, had better numbers than WSM. And that is the real point. WSM is the lowest billing of the original 1-A clears, and there are several in smaller or comparable markets. It also, I believe, has the lowest share of any of that group of 25 stations and has for a comparably long time.

 

[jetfli]

And even if you look specifically at Mexicans, the 20% rule still applies. About 80% are here legally, in fact.

I have a good friend here in the Nashville area who is a third-generation American, whose grandparents legally immigrated from Mexico. He and his American family are furious about getting lumped in with the Hispanic illegal immigrant problem because they have an Hispanic surname. He feels they are fully American, and fully a part of American culture. No one in his family listens to an Hispanic radio station, and they resent marketers who want to classify them and sell to them as Hispanic. In fact, he believes that Hispanic radio stations in America and those who market specifically to Hispanics here are part of the problem in keeping Hispanics from assimilating and becoming part of American culture. He believes Hispanic radio is guilty of helping to keep our differences in the forefront.

 

[davideduardo]

He believes Hispanic radio is guilty of helping to keep our differences in the forefront.

Tell him to look into WOV and WHOM in New York and the Italian newspapers that existed for decades there and which helped hundreds of thousands of Italian immigrants to learn about their new home while they maintained ties to their heritage. Or the Polish stations and press in Chicago...

The list of past and present ethnic media that have served various immigrant groups over the centuries is very long. As each group has achieved assimilation in the second or third generation, the need no longer existed. WOV and WHOM both transitioned to Spanish for the Puerto Ricans who migrated to New York...

 

[Tibbs4]

No matter how you sum it up, WMGC did very well and has shown great weekly numbers thru this period. LIke a few of us have said for two or three years, the 106.7 hole is obvious and yeah I know that Crumy can't really maximize the marketing and sales on it...but.

David, I know you spend a lot of time looking at the demo and numbers nationally. The fact that this group has shown up in the ratings like it has is somewhat new to Nashville. Like I have stated, I would NOT wanna be at LAC right now. HINT: ramp up the local news FAST.

 

[DToTheJ]

With WMGC's performance, could that signal an RM station on FM soon? Or could the city not support one on FM just yet?

 

[Nock]

With WMGC's performance, could that signal an RM station on FM soon? Or could the city not support one on FM just yet?

91.1 El Nacho ?

Nock

 

[Tibbs4]

The market could support one. I don't think any companies with smaller FM signals would take the plunge. Like I said, 106.7 would have been perfect, but that would have meant micromanaging and probably having an independent sales staff to bring in local, small business ads and that's a lot of effort for the return for a company like Cumulus.