This ahead of the sale and expected format change on KOKE-FM: Hot 95.9 Gives Way To Austin’s Texas Country – RadioInsight
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Austin’s 95.9 flips to Country
- Thread starter Mediafrog+
- Start date
I'm a little surprised iHeart didn't jump on this and flip one of their underperforming translators to a country flank position to prevent anyone else from getting any ideas.
Regardless, 95.9 isn't a very good signal and the areas it does cover well are not where classic Texas country will perform particularly well. It might jump at first, but I think in 6-12 months it will likely do worse than Hot was doing ratings wise.
Regardless, 95.9 isn't a very good signal and the areas it does cover well are not where classic Texas country will perform particularly well. It might jump at first, but I think in 6-12 months it will likely do worse than Hot was doing ratings wise.
iHeart already has two Country stations in the market (Mainstream KASE and gold-based KVET), there is absolutely no reason for them to sign on a third.
You’re never “going anywhere” until ownership decides differently, so I would take that with a Morton’s box full of salt. Norsan doesn’t do Country formats.
(Every time I type “Norsan” I have to battle autocorrect as it wants to change it to “Norman” or “NorSan”.)
I'm not arguing with that take. KVET isn't totally gold-based though and there probably is a sliver of room for another country option in the market, which KOKE-FM currently has and which Audacy obviously thinks might be up for grabs soon.
It doesn't really matter though. KOKE-FM with much better coverage than 95.9 and a big, local name really didn't move the needly much and neither will this.
I tend to agree that 95.9 isn't going to do well with a KOKE-style format. Having said that, selling that with the rest of the Audacy cluster might prove easier than selling Hot 95.9.
From KOKE FM Facebook:
We are thrilled to announce a transformative evolution for KOKE-FM and The HORN. Starting June 1, 2024 we will transition from terrestrial over-the-air radio frequencies to an exclusive focus on our thriving digital streaming platforms.
Starting June 1 you can enjoy KOKE-FM and The HORN through kokefm.com, the KOKE app, hornfm.com, the HORN app and through your smart speaker.
We extend our heartfelt thanks to our longtime advertising partners and loyal audience for their continued support of our locally owned and operated media group.
We are thrilled to announce a transformative evolution for KOKE-FM and The HORN. Starting June 1, 2024 we will transition from terrestrial over-the-air radio frequencies to an exclusive focus on our thriving digital streaming platforms.
Starting June 1 you can enjoy KOKE-FM and The HORN through kokefm.com, the KOKE app, hornfm.com, the HORN app and through your smart speaker.
We extend our heartfelt thanks to our longtime advertising partners and loyal audience for their continued support of our locally owned and operated media group.
I'm a believer in streaming in general, but come on.... that's some pretty epic spin.
D
Deleted member 108832
Guest
You must have cut off the last part of that release, @jras20. It will be along the lines of within a calendar year (18 months if we're really and truly gluttons for punishment) we will quietly ride off into the sunset by shuttering the digital platform, once we realize that this idea is not sustainable, either, due to lack of financial support, steep decline in listenership, etc. etc. etc.
I'm afraid it's the death knell for Genuine Austin Radio.
KOKE-FM & The Horn Promoting Online Move – RadioInsight
While the sale of its signals to Norsan Media announced in mid-April has yet to be filed with the FCC, Genuine Austin Radio's Red Dirt Country 99.3 KOKE-FM Thorndale/98.5 K253AN Sunset Valley and and Sports “The Horn” 1260 KTAE Elgin/101.9 K270CO Round Rock will move online only as of Saturday...
radioinsight.com
KRTY San Jose seems to be pulling it off, but I mostly agree with you. Making that work is going to require a Herculean marketing effort and a loyal listener base. I'm not convinced KOKE and the Horn are nearly as well-equipped as KRTY was.
Just heard a promo on 95.9 FM that Bob Cole and Eric Raines are now doing the morning show there.
That didn’t take long.
Announced Friday:
radioinsight.com
www.insideradio.com
Former KOKE-FM Airstaff Joins Austin’s 95.9 Texas Country – RadioInsight
The majority of the airstaff of KOKE-FM Austin will make the move to Audacy's new “95.9 Texas Country” K240EL/KKMJ-HD3 Austin starting Monday, June 24. Bob Cole and Eric Raines will host mornings from 6-10am. Deena Blake will follow in middays from 10am-3pm with Raines also hosting afternoons...
radioinsight.com
Austin’s ‘95.9 Texas Country’ Fills Lineup With Former KOKE Staff.
The weekday lineup has been revealed for Audacy’s recently launched “95.9 Texas Country,” which airs on the Austin-licensed FM translator K240EG at 95.9, with programming originating on KKMJ-HD3. The lineup
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