austin's ratings

[captex]

590 klbj am newstalk 6.9
96.7 khfi top 40 5.3 107.1 kgsr alternative 2.4
95.5 majic 95 softy 5.2 105.9 kfmk urban/oldies 1.9
103.5 bob adult hits 5.1 ( i quess from what i read about
100.7 kase new country 4.9 about the station, the format is
98.1 kvet country 4.6 urban oldies during the day and
93.7 klbj fm rock 4.5 urban at night)
93.3 hot 93 urban 4.0 1300 kvet sports 1.9
94.7 mix 94 hot ac 3.7 1560 kznx sports 1.7
98.9 khhl spanish 3.5 1370 kjce talk 1.4
107.7 khzs latin pop 3.2 change format 104.9 kxbt change format 1.4
104.3 klqb spanish 2.9 1600 koke spanish .9
102.3 kpez christian 2.7 92.5 kxxs latin pop .9
101.5 krox new rock 2.4 1490 kfon spanish .7
(another format change, i quess)
hopefully i have stations and thier formats correct, any comments and suggestions welcome, thanks captex

 

[fredcantu]

The ''Spanish'' label makes as much sense as labeling all the others ''English.''
As far as I can tell Austin's Español signals break down this way:

98.9 & 104.3 are Spanish Regional
92.5 & 104.9 simulcast Spanish Pop
107.7 is Spanish CHR
1260 is ESPN Deportes (sports)
1440 is Spanish Christian
1490 was Norteño but I read is going Spanish Adult Hits
1560 & 95.1 translator simulcast Tejano
1600 & 102.7 translator simulcast Norteño

 

[radioeye]

The ''Spanish'' label makes as much sense as labeling all the others ''English.''
As far as I can tell Austin's Español signals break down this way:

98.9 & 104.3 are Spanish Regional
92.5 & 104.9 simulcast Spanish Pop
107.7 is Spanish CHR
1260 is ESPN Deportes (sports)
1440 is Spanish Christian
1490 was Norteño but I read is going Spanish Adult Hits
1560 & 95.1 translator simulcast Tejano
1600 & 102.7 translator simulcast Norteño

I had a college professor once tell me that only people can be Spanish. Radio stations are Spanish language. If in English, they are English language. I've always TRIED to honor that thought process. To each his own.

I appreciated your comment.

 

[davideduardo]

The ''Spanish'' label makes as much sense as labeling all the others ''English.''

Yes, very true.

Somewhere I have a copy of a presentation at the 1982 NAB in Dallas where it was said for the first time, "Spanish is a language, not a format."

There are likely more formats in Spanish than in English.

 

[mmnassour]

Captex....I THINK 1530 is KZNX, the sports station. If so, where does this leave 1560?

 

[captex]

sorry for miss typing the wrong freq number. 1530 is kznx sports and 1560 ktxz tejano.

 

[mmnassour]

Thanks! So 1560 didn't even show, eh? :-[

 

[Kent]

Thanks! So 1560 didn't even show, eh? :-[

Correct. I can think of two ways to look at 1560's situation: (1) More people were willing to DX San Antonio's KXTN 107.5 than would listen to the local product, which might answer one of our favorite poster's rants about why Univision would put KXTN on its HD-2's in every Texas market. (2) Rock en espanol outperformed Tejano, which pretty well confirms what most everyone has been saying about Tejano and its future.

 

[davideduardo]

Correct. I can think of two ways to look at 1560's situation: (1) More people were willing to DX San Antonio's KXTN 107.5 than would listen to the local product, which might answer one of our favorite poster's rants about why Univision would put KXTN on its HD-2's in every Texas market. (2) Rock en espanol outperformed Tejano, which pretty well confirms what most everyone has been saying about Tejano and its future.

I agree entirely... the Tejano group is nicely served by the HD channels (including one CC has in other markets), but in many markets it's a small group.

A question: what Austin station is "rock en español?"

 

[Kent]

A question: what Austin station is "rock en español?"

Rock en espanol was the old format of 1560, which made the book at least occasionally. I suppose it's really not fair to say El Planeta outperformed La Gente since the Tejano format has only had one book, but I got a bit of a kick out of seeing that!

 

[davideduardo]

A question: what Austin station is "rock en español?"

Rock en espanol was the old format of 1560, which made the book at least occasionally. I suppose it's really not fair to say El Planeta outperformed La Gente since the Tejano format has only had one book, but I got a bit of a kick out of seeing that!

I remember that one, vaguely. I was thinking there was a rock en español station today.... that's a funny format, having been tried in nearly every country of Latin America, with the only place it has worked being Argentina (where not only did it work, it was #1 in the huge Buenos Aires market)

 

[radioeye]

Correct. I can think of two ways to look at 1560's situation: (1) More people were willing to DX San Antonio's KXTN 107.5 than would listen to the local product, which might answer one of our favorite poster's rants about why Univision would put KXTN on its HD-2's in every Texas market. (2) Rock en espanol outperformed Tejano, which pretty well confirms what most everyone has been saying about Tejano and its future.

I agree entirely... the Tejano group is nicely served by the HD channels (including one CC has in other markets), but in many markets it's a small group.

A question: what Austin station is "rock en español?"

So are you saying that KXTN is showing up in Austin because of a HD-2 channel?

 

[davideduardo]

I agree entirely... the Tejano group is nicely served by the HD channels (including one CC has in other markets), but in many markets it's a small group.

A question: what Austin station is "rock en español?"

So are you saying that KXTN is showing up in Austin because of a HD-2 channel?

No. I'm saying that the listener will, if given the choice, pick a distant FM (in this case) or get an HD radio before listeing to AM.

 

[fredcantu]

No. I'm saying that the listener will, if given the choice, pick a distant FM (in this case) or get an HD radio before listeing to AM.

Don't forget this thread started with KLBJ ''AM'' being number one in Austin. I really believe the problem with the also-ran AMs is more in the area of personality and promotion. Just playing music or syndicated talk doesn't create any buzz about them on the streets.

Back in the early 1980s when everyone thought all the young listeners had gone to FM, KKBQ AM 790 in Houston got a lot of attention and ratings with a fast-paced top 40 they called ''Hot Hits 79Q.'' The format was so successful it earned them an FM slot in Houston and was also widely copied.

AM radio in Austin needs to create that kind of buzz to get listeners to push the AM button.

 

[radioeye]

No. I'm saying that the listener will, if given the choice, pick a distant FM (in this case) or get an HD radio before listeing to AM.

Don't forget this thread started with KLBJ ''AM'' being number one in Austin. I really believe the problem with the also-ran AMs is more in the area of personality and promotion. Just playing music or syndicated talk doesn't create any buzz about them on the streets.

Back in the early 1980s when everyone thought all the young listeners had gone to FM, KKBQ AM 790 in Houston got a lot of attention and ratings with a fast-paced top 40 they called ''Hot Hits 79Q.'' The format was so successful it earned them an FM slot in Houston and was also widely copied.

AM radio in Austin needs to create that kind of buzz to get listeners to push the AM button.

KLBJ is the story as it relates to AM radio stations, it's particularly exceptional when you consider that Austin is a tech mecca. In my opinion, KXTN showing up in the Austin arbitron probably has to do with Hays county and San Marcos than it does with Austin. I have a hard time easily picking up KXTN unless I'm South of downtown. The KXTN 0.5 share isn't much, it is however better than the 0.0 share that KTXZ has.

 

[Mookie]

KLBJ AM is considering one of the best in the country. KLBJ AM is just as good at KGO, KFI, KABC, WIOD, you can name all the great News Talkers over the past 20 years and KLBJ AM is just as good.

I hear from insiders the station is making a move to more local-live talk radio. That will only help create a buzz on the streets and boost ratings. 2009 will be a great year for KLBJ AM

Mark Caesar could be the best News Talk programmer in the country

 

[mmnassour]

Well, while I'm known to be on the OPPOSITE side, thinking that KLBJ is a pretty poor excuse or real News/Talk, the numbers don't lie. It's successful in this market and billing's what matters, especially in a re/de-pression like we're apparently going into.

The final nail in the coffin on Austin AM would be if KLBJ's owners came upon an underused FM signal, bought it, and slapped 590 on it as a simulcast. I've got to admit, I can think of some candidates.

 

[fredcantu]

I believe Emmis is at its limit in Austin.
It's already Austin's largest group owner:
590, 93.3, 93.7, 101.5, 103.5 and 107.1 plus 93.3's repeater on 99.7

 

[mmnassour]

If that 99.7 repeater has any coverage at all, that would be at the head of my list.

 

[radioeye]

If KLBJ AM is already No. 1 in the market with major league AM signal that covers more territory than any C1 in Austin. What additional numbers will it get from a FM translator that won't escape the Austin city limits?