Or also if one or both of them are selling a product or service.PTBoardOp94 said:
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Automated Radio Stations/Satellite Radio Stations
- Thread starter guyinmgm
- Start date
Oh wait, someone just informed me that most infomercials for window siding or colon blow or whatever else are taped. My bad.
Okay, dumb question here: what is the incentive for listening to an infomercial on the radio? At least on TV, you have visuals to keep you interested (and watching!). But what is the appeal of radio infomercials?
My former station once received an affidavit from an infomercial advertiser. The advertiser had gotten no response from their infomercial, so they made one of several conclusions, and wanted the station to verify which one was right.
1. The infomercial didn't air.
2. It didn't air in its entirety.
3. It aired at a different time.
4. It DID air, but just no one responded to it.
Of course, #4 was the correct answer. I couldn't help but find that funny. But it was also kinda tragic, since our station puts out 50,000 watts! No one responded to an infomercial that could have potentially been heard in up to six states?
My former station once received an affidavit from an infomercial advertiser. The advertiser had gotten no response from their infomercial, so they made one of several conclusions, and wanted the station to verify which one was right.
1. The infomercial didn't air.
2. It didn't air in its entirety.
3. It aired at a different time.
4. It DID air, but just no one responded to it.
Of course, #4 was the correct answer. I couldn't help but find that funny. But it was also kinda tragic, since our station puts out 50,000 watts! No one responded to an infomercial that could have potentially been heard in up to six states?
A
adma
Guest
I get your drift--who's being scammed here?
It figures how dunderheaded and degraded things have gotten; not only are the stations running ad scams, the stations themselves are being scammed by their own advertisers...
It figures how dunderheaded and degraded things have gotten; not only are the stations running ad scams, the stations themselves are being scammed by their own advertisers...
A
adma
Guest
Hmmm, the rough sequence of events...
Okay, the station's got programming holes, esp. weekend and graveyard-shift stuff. And ad revenue is down, because advertisers aren't rotely "choosing" radio the way they used to.
So, along comes Fat Tony with an infomercial deal--presto, programming holes filled, ad problem solved.
Then, several months later, Fat Tony comes in, asking...where's the customers? Fat Tony is concerned, and when he's concerned, that can mean trouble...
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Wow. A jillion times more comical than Frederic Dannen's "Hit Men".
Okay, the station's got programming holes, esp. weekend and graveyard-shift stuff. And ad revenue is down, because advertisers aren't rotely "choosing" radio the way they used to.
So, along comes Fat Tony with an infomercial deal--presto, programming holes filled, ad problem solved.
Then, several months later, Fat Tony comes in, asking...where's the customers? Fat Tony is concerned, and when he's concerned, that can mean trouble...
================
Wow. A jillion times more comical than Frederic Dannen's "Hit Men".
- Status