In a big city like Chicago, listeners in B-96 target demo of teens, and women up to 34, most tune to a music station for Music in the morning,, maybe a few jokes, some minimal news and weather,,, otherwise they would just listen to a talk radio station, there are plenty in Chicago as you know... And if they were at home listening, they would just tune in a newscast. These shock jocks that play two songs an hour and have a huge paycheck and ego are becoming extinct.... Im not saying Ed and Jobo where Shock Jocks like Stern or anything, but they werent as family friendly as J-Nice and Julian... Eddie and Jobo used to get in trouble all the time for saying things that listeners and adverts found unfit....... Just shut up and play the hits,,, be friendly and funny, but remember to talk about relevant things in the area and the demo, and dont drag on forever without playing some hits, no one cares to hear a jock dwell on his 2 week vacation to hawaii, or anything about personal life...Really....
I am a fan of Eddie and Jobo,, but they had their time, they made their money, and most of the morning listeners where not in the demo,, they are leftovers from the 80s and 90s, and didnt listen to B-96 outside morning drive...