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B96-Chicago

> Wow... I didn't think that was still a problem in this day
> and age.

It isn't. Or at least it isn't for Mediabase.

I can't speak for BDS' ability to nail detections, but having worked as an analyst for Mediabase for 5-6 years I'll vouch for their standards regarding accuracy - no one is absolutely perfect but errors seldom slip through the cracks. Ironically enough, I personally did the weekly logs for B96 years ago.

> Is it beceause the services pay more attention during regular
> programming rather than mixshows or is it because it's
> harder to detect the song when it's within a mix?

With Mediabase, I'd say the latter is definitely true. There are some judgment calls to be made when the detection prominently features more than one song, but that's the exception rather than the norm - most IDs are no-brainers, even within heavy mixshow programming.

Even a multi-detection spin can be logged as such to give each song featured proper credit; I had to do that all the time when logging KYLD, which is (or was) *notorious* for cramming as many songs as possible into their mixshow blocks.

I can understand the skepticism of some when it comes to monitoring airplay, but having personally done it myself for a number of years, it really is a remarkably accurate process these days.

- M<P ID="edit"><FONT class="small">Edited by Metro on 03/02/06 05:44 PM.</FONT></P>
 
-M

Thanks for chiming in on this discuss! I appreciate the sharing of your knowledge with me. It's great to learn something new about another directly related aspect of and to our business!

> > Wow... I didn't think that was still a problem in this
> day
> > and age.
>
> It isn't. Or at least it isn't for Mediabase.
>
> I can't speak for BDS' ability to nail detections, but
> having worked as an analyst for Mediabase for 5-6 years I'll
> vouch for their standards regarding accuracy - no one is
> absolutely perfect but errors seldom slip through the
> cracks. Ironically enough, I personally did the weekly logs
> for B96 years ago.
>
> > Is it beceause the services pay more attention during
> regular
> > programming rather than mixshows or is it because it's
> > harder to detect the song when it's within a mix?
>
> With Mediabase, I'd say the latter is definitely true.
> There are some judgment calls to be made when the detection
> prominently features more one than one song, but that's the
> exception rather than the norm - most IDs are no-brainers,
> even within heavy mixshow programming.
>
> Even a multi-detection spin can be logged as such to give
> each song featured proper credit; I had to do that all the
> time when logging KYLD, which is (or was) *notorious* for
> cramming as many songs as possible into their mixshow
> blocks.
>
> I can understand the skepticism of some when it comes to
> monitoring airplay, but having personally done it myself for
> a number of years, it really is a remarkably accurate
> process these days.
>
> - M
>
<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
 
> > Wild seems to be down to its lowest 12 + ratings EVER (at
> > least on the 94.9 frequency). Maybe it's time for Wild to
> go
> > more Dance and Pop friendly, ala Z-103.5 Toronto. San
> > Francisco is the perfect city for this format...
> >
>
> Well, Jazzy Jim Archer is back at the helm so anything is
> possible. Great guy.
>
> jp
>
Thats what I was thinking, maybe Mr. Archer will put some Dance Flavor back in Wild, Outside of the Wild Workout at noon, or the Legendary House Nation, which I beleive is still on the air. I dont think an (exact) Z-1035 clone would work in San Francisco, but a station similar, with out the CANADIAN CONTENT, and not so much of the Generic Euro Dance, and Remakes, might work on a good signal.
 
> > > Wild seems to be down to its lowest 12 + ratings EVER
> (at
> > > least on the 94.9 frequency). Maybe it's time for Wild
> to
> > go
> > > more Dance and Pop friendly, ala Z-103.5 Toronto. San
> > > Francisco is the perfect city for this format...
> > >
> >
> > Well, Jazzy Jim Archer is back at the helm so anything is
> > possible. Great guy.
> >
> > jp
> >
> Thats what I was thinking, maybe Mr. Archer will put some
> Dance Flavor back in Wild, Outside of the Wild Workout at
> noon, or the Legendary House Nation, which I beleive is
> still on the air. I dont think an (exact) Z-1035 clone
> would work in San Francisco, but a station similar, with out
> the CANADIAN CONTENT, and not so much of the Generic Euro
> Dance, and Remakes, might work on a good signal.
>
Whats wrong with Canadian content, eh? ;)
 
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