I guess I'm not shocked that B96 is playing the song, because after all, the song is a hit and B96 has a very rich dance/CHR heritage. What is a shock to me is that none of the dance mixers on the station had ever played the song on the air, since I heard through the grapevine that 2/28 was the first detection of Cascada on B96 by Mediabase. That, I think is the ironic part, don't you think?
> Honestly while I was as shocked as anyone to see the e-mail
> that B96 was pounding this yesterday, if you think about it
> it really is a good fit for the station. These type of
> records have worked for B96 in the past. The mixers have
> always supported Euro music.
>
> Funny thing is on Monday I had pulled out some cd's from one
> of my favorite All-Time Mixmasters, Bobby D to listen to and
> then on Tuesday the airplay. Hmmmmm....

>
> Quick somebody get KYLD on the line and pass me the Jose
> Melendez tapes.
>
> jp
>
> > And hiphop was NOT pop not too long ago. In fact, I think
>
> > "pop" is the wrong term to be using, because "pop" refers
> to
> > a genre of music (i.e., Kelly Clarkson, Maroon 5, etc.)
> The
> > proper term really needs to be "mainstream", or more
> > accurately, that it's a crossover hit.
> >
> > Now that B96 is claiming to play the "hits", I guess
> they've
> > given themselves the license to play anything outside of
> the
> > hiphop genre. I'd say Cascada is a nice start (gotta
> start
> > somewhere, I guess). But... if we don't hear another
> dance
> > selection on B96 for the rest of 2006, then you'd have to
> > scratch your head and wonder what the heck they were
> > thinking.
> >
>
<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>