Back in the KDAY Jams...

[bdub24]

I think the latest incarnation of KDAY failed because it relied too heavily on the past. I think the same thing can be said for the latest incarnation of the Beat on 93.5. Trying to replicate a certain moment/feeling from the past only works if done well. I would say that both efforts fell flat because times are different.

The original KDAY seemed to be successful because it capitalized on the rising success of Westside, at the time. 92.3 the Beat was successful because their imaging and their messages like "No color lines" resonated in the 90s. In today's form, both of these stations on 93.5 lack any resonance with the time and the place.

Power 106 seems to be much better at evolving and responding to changes in music, culture, tastes, etc.

Just my opinion...

I had said this about a year ago, The reason The Beat wouldnt last because they basically turn the station into syndicate radio. What made it worse was it was syndicate radio that wasnt even live. Steve Harvey was the only show keeping them alive. Micheal Baidsen's show was cool too. Monique's show as well as Wendy Williams show didnt last long. Now a year later Kday is back to the way it was before.Keith Sweats show was the only show that really played music out of those 5 shows. Theo should stick to just being a Dj & forget being a PD. I think it could work since LA has been huritng for a hip hop station. This could be a 1st ever if they could just stick with the format they are doing right now. I cant recall any other station that plays 80's 90's Hip Hop & R&B 24/7. You have R&B stations like that out there but not mixed with Hip Hop which is their focal point. I dont know how Power could be placed in the category of changes when they are known for playing the same song 3 & sometimes 4 hours straight. I see Power changing back to the ways when there were trying to compete with the 92.3 tThe Beat. Call Kday the City 93.5 the flow for now that plays music & no talk. As a listener Im not to much into todays Hip Hop It's a bunch of D.O.A's=Death of AutoTunes. LIVE ON KDAY & please stick with this format.

 

[ROCKTHEMIC]

I'm lovin it as well. I check (cume) the stream as often as I can. It's been a few days now and I am just now hearing repeats! There's plenty to play, lot's of it will be deep cuts and lot's of it will be new again but overall I have no problem listening through the unfamiliar at this point because I know what's on the horizon! Bring on the personality and let it breath and grow for a long while for you pull the plug. Have some fun with promotions and marketing, make sure there is a sales staff that understands the importance of this music and is as enthusiastic about it as those that put it together! Put together a few of those old jams, re-unite a few of the greats and see if they can't puill a re-union show or two!

 

[justpassingthough]

I had given up on KDAY when it flipped last year. I booted it out of the #2 preset and sent it to the back along with JACK and KLOS. I moved 96.3 and eventually 97.1 up. I was changing stations this morning and heard Boyz II Men "Motownphilly". This was a huge hit, and yet few stations covering 90s music play it.

I always thought LA and other major markets were due for a format which had rhythmic 90s hits as an important part of their programming. Power and the Beat were both highly successful playing this music in the 90s, yet the stations which play any 90s music (KBIG, JACK) largely ignore rhythmic hits.

 

[DJ_Perry]

I believe it was mentioned that KDAY is the only station playing this format. However, I DJ for an Arizona FM station that has been doing this exact format since November of last year. Not saying that we take credit for introducing the format, but we took a chance at flipping when all the so called "hip hop" stations were becoming watered down. Almost 10 months later, we have seen sucess with listeners, and it's kind of ironic that a handful of CHR's here in Phx include more back in the day cuts in rotation. I believe this format will grow nationwide and yes, it will likely happen over the rebirth of KDAY. But just wanted to point out that 92.7 / 99.3 The Beat (KNRJ, AZ) MAY have influenced the idea =]

http://www.azthebeat.com/

 

[Dj Woody]

Check out this thread.

http://scratchlive.net/forum/discussion/178200

We've been discussing it on the Serato's board and everyone seems to love it.

 

[justpassingthough]

According to Yes.com, Taylor Dayne and Robin "Show Me Love" were both played in the last 3 hours. I never thought I'd hear those songs on a rhythmic station again. Maybe the novelty will wear off on this new station, but its nice to see a station with some depth to their playlist, and where the 90s mean more than "I'll Missing Be You" and "Waterfalls".

 

[radioresearcher]

I believe it was mentioned that KDAY is the only station playing this format. However, I DJ for an Arizona FM station that has been doing this exact format since November of last year. Not saying that we take credit for introducing the format, but we took a chance at flipping when all the so called "hip hop" stations were becoming watered down. Almost 10 months later, we have seen sucess with listeners, and it's kind of ironic that a handful of CHR's here in Phx include more back in the day cuts in rotation. I believe this format will grow nationwide and yes, it will likely happen over the rebirth of KDAY. But just wanted to point out that 92.7 / 99.3 The Beat (KNRJ, AZ) MAY have influenced the idea =]

http://www.azthebeat.com/

KNRJ is all hip-hop ... this format includes all kinds of different music very clearly.

KNRJ is also well under a 1 share 12+ - so not doing very well.

 

[Deluge]

If i'm running KDAY, i am saying you have to have a mix between old school and today.

Without breaking new ground and new local music, KDAY will go down in flames, because it won't be able to siphon listenership from KPWR and KIIS which has vast amounts of 18-34 because of the specific music they play, without doing anything local.

The only way KDAY will begin to cut into share will be to further their today and back in the day mantra, and involve local talent and local music.

KDAY will almost certainly go down for good if it changes formats again.

 

[radioresearcher]

If i'm running KDAY, i am saying you have to have a mix between old school and today.

Without breaking new ground and new local music, KDAY will go down in flames, because it won't be able to siphon listenership from KPWR and KIIS which has vast amounts of 18-34 because of the specific music they play, without doing anything local.

The only way KDAY will begin to cut into share will be to further their today and back in the day mantra, and involve local talent and local music.

KDAY will almost certainly go down for good if it changes formats again.

That was tried and it struggled. The audience that wants current hip-hop music has four choices: KIIS, KAMP, KPWR, and KXOL (to a lesser extent). Do we need another station playing Drake?

 

[Deluge]

If i'm running KDAY, i am saying you have to have a mix between old school and today.

Without breaking new ground and new local music, KDAY will go down in flames, because it won't be able to siphon listenership from KPWR and KIIS which has vast amounts of 18-34 because of the specific music they play, without doing anything local.

The only way KDAY will begin to cut into share will be to further their today and back in the day mantra, and involve local talent and local music.

KDAY will almost certainly go down for good if it changes formats again.

That was tried and it struggled. The audience that wants current hip-hop music has four choices: KIIS, KAMP, KPWR, and KXOL (to a lesser extent). Do we need another station playing Drake?

We absolutely do not need another station playing Drake every hour on the hour, but with PPM you almost have to add Drake in a playlist nowadays to attract some listeners from said stations, but KDAY's PD can't get obsessed and carried away with PPM and try to appeal so much to it by playing drake every hour on the hour. Their has to be a good mix of current and old school.

But i am more for the local side of new/current hip-hop music in addition to the old school to make some headway on KDAY, because there are NO other stations in L.A. OC or IE that are playing current west coast hip-hop music on the regular, and KDAY needs to focus on doing so, and I do think the ratings, despite low wattage, will come back. Especially if they get a smart marketing campaign rolling amongst the L.A. hip-hop community. Again, I think Julio G is masterful at these kinds of ideas.

 

[Big E]

If you really think about it, the music playing on this encarnation of KDAY is 10 to 30 years old. Next thing you know, we'll be hearing them on K-Earth!

 

[radioresearcher]

There isn't really a lot of good west coast hip-hop to play - which is a big issue. The music has changed. Power 106 plays Lady GaGa now. The old tricks of the diary don't work in the meter. Pure hip-hop stations have declined rapidly in the meter. However, smart stations like Power 106 have evolved into a more mass appeal sound and have faired better. The days of the street cred are O-V-E-R. Any PD has to program for the meter or they likely won't have a job. That's what the Indie fans never understood

 

[Deluge]

Well in that case, music will die, I mean if you look at it from a KROQ perspective, they aren't necessarily playing Mass Appeal Rock music, they are making the music appealing by playing new some local indie artists while mixing older nirvana pearl jam type stuff in the mix of their playlist, and they are pretty succesful in terms of PPM. Of course they've built a solid rep over the years, but nonetheless i dont see a really big alteration in their playlists over the years to accommodate PPM.

I also disagree with the notion that theirs no good west coast hip-hop, i think theres a lot of good west coast hip-hop, and not necessarily indie hip-hop either, but people in general dont know much about it because urban radio stations PD's and MD's wont take risks or deviate from their NY counterparts. And thats where KDAY can make some serious headway, btw KDAY ratings cant really go much farther down from where they were the last few months, so any upswing should be positive for them, and their PD

 

[justthenumbers]

KNRJ is also well under a 1 share 12+ - so not doing very well.

The 92.7 (K224CJ) and 99.3 (K257CD) that KNRJ markets itself with are 10-watt and 18-watt translators, respectively. The primary signal (101.1 - the actual KNRJ) is located some 80-100 miles out of the Phoenix metro and is mentioned less frequently.

With all that in mind, it's a miracle that they are showing in the ratings at all...and so it perhaps it shows some potential for this format.

 

[justthenumbers]

For anyone else out of town who wants to take a listen:

http://player.streamtheworld.com/liveplayer.php?CALLSIGN=KDAYFM

Song Log:

http://www.yes.com/#KDAY?log

 

[MikeD]

Is there an iPhone app that streams KDAY? I was in L A last week and absolutely love this station. Would love to hear it in the car in NJ!

 

[Deluge]

i was told that KDAY is looking into an iPhone app for streaming, no timetable on it tho.

 

[BJordan]

I had given up on KDAY when it flipped last year. I booted it out of the #2 preset and sent it to the back along with JACK and KLOS. I moved 96.3 and eventually 97.1 up. I was changing stations this morning and heard Boyz II Men "Motownphilly". This was a huge hit, and yet few stations covering 90s music play it.

I always thought LA and other major markets were due for a format which had rhythmic 90s hits as an important part of their programming. Power and the Beat were both highly successful playing this music in the 90s, yet the stations which play any 90s music (KBIG, JACK) largely ignore rhythmic hits.

I thought that I would never hear Ruff Endz No More on LA radio again. 100.3 The Beat used to play it alot in 2000.

 

[BJordan]

There isn't really a lot of good west coast hip-hop to play - which is a big issue. The music has changed. Power 106 plays Lady GaGa now. The old tricks of the diary don't work in the meter. Pure hip-hop stations have declined rapidly in the meter. However, smart stations like Power 106 have evolved into a more mass appeal sound and have faired better. The days of the street cred are O-V-E-R. Any PD has to program for the meter or they likely won't have a job. That's what the Indie fans never understood

How is Power 106 going to stay in business if they don't adjust to trends.

 

[SDTVRadiojunkie]

i was told that KDAY is looking into an iPhone app for streaming, no timetable on it tho.

search the App Store: TuneIn Radio used to be RadioTime, i love TuneIn Radio. u can listen to any station around the world.

i use it to listen to KDAY, KBLX in San Francisco, HOT 97 in NY and V103 in Atlanta on saturday nights live from the club LOL